Why choose us for your brand development?

As one of the first agencies in Australia to specialise in brand development, we have more than 30 years experience working with businesses and organisations to launch and grow their brands. Over that time we’ve worked with well over a thousand brands across almost every conceivable category making us one of the most experienced agencies in Australia.

Click here to read a little of what our clients say about us.

Apart from the combined experience and insights we bring to every project we work-on, what sets us apart from other brand agencies is our ‘Agile Branding’ methodology. Evolving out of the agile design process familiar to may organisations, our approach is based on a series of sprints with each phase made-up of a Create, Learn, Establish loop, before sprinting again.

Our agile approach has been soundly and enthusiastically embraced by clients who value the deeper involvement and ability to involve their audience feedback into the process. The result is a high degree of certainty that the process has delivered the most thoroughly considered and sense checked outcome possible.

We encourage every client to apply the same discipline around measuring return for brand development as any other business investment. Although not always easy to measure, setting KPIs to track the outcome of branding is an important step to understanding how brand works and why it is important to get it right.

Working with TOM Organic we developed their brand and packaging with the result being an 1800% increase in sales within six months with no additional spend on marketing.

In developing the brand for Bounce Inc. we created a whole new entertainment category and launched them on their way to becoming the leading global brand in their space.

Click here to read more about how our brand development for TOM Organic delivered such extraordinary business growth.

Too often in our industry cost is seen as a key decision making factor rather than value. Using our client TOM Organic as an example, they had invested in developing their packaging with a design agency but were left feeling unsure about the results. When they came to talk to us it became apparent that the issue stemmed from a lack of brand strategy, leading to confused brand identity and packaging design. Whilst our fees were higher than the design agency they had been working with, the direct outcome of our brand development was an increase in sales of 1800% in the first six months. Those initial increased sales alone paid for our fees a hundred times over.

We may not be the cheapest brand development agency, but we certainly represent very good value for money.

Click here to read more about how our brand development for TOM Organic delivered such extraordinary business growth.

Our brand development expertise covers: Brand Research and Insights, Brand Strategy, Brand Naming, Brand Architecture, Brand Identity Design and Implementation.

Implementation of the brand design can include packaging, digital presence, signage systems and environmental design, annual reports and shareholder publications, retail experience and event design.

Click here to find out more about how we can build the differentiated value of your brand.

This is a question we’ve been asked many times over the years. Most of our clients lead a brand development project once or twice in their careers, and so embarking on the process without a strong sense of how it works can feel like a risky proposition.

Our agile branding process means that we very rarely find ourselves in the position where a client feels we haven’t nailed the right solution. However, as a illustration of the confidence we have in our process we offer a satisfaction guarantee to all of our clients. If at any point in the process you feel that we have missed the mark you are welcome to walk away, paying only for the work completed to date – no hassles, obligations or expectations.