Our Services

We help businesses to launch, grow and stand-out in their market. We drive sales growth, attract new customers and increase margins.

To understand your brand challenges, we also need to understand your business objectives and ambition. We take this understanding and combine it with our robust methodology to craft a strategic branding approach to reach your business objectives.

Insight

Research unlocks insight to differentiate your brand.

Services
Stakeholder interviews
Focus groups
Market review
Competitor analysis
Customer segmentation
Customer journey mapping
Testing

We talk to the people that know your brand and have a need for your brand, your stakeholders. We also assess your competitive set and the market in which you operate.

The end result is a clear insight into the needs, hopes and desires of your stakeholders and compelling opportunities for your brand to stand out in the market.

Find out more about our research offer and capabilities here.

Strategy

A compelling and authentic strategic brand proposition is essential to direct, grow and protect your brand.

Services
Target Audience Profiling
Brand value proposition
Brand essence/promise
Brand values
Brand beliefs/principles
Brand personality
Messaging and proof points
Positioning statement
Brand story/narrative
Brand architecture
Name development
Employee Value Proposition (EVP)

Building on insight uncovered in the previous step our strategic brand visioning tools unlock your brand’s compelling truth and provide you with a powerful brand proposition.

We extract, build and clearly define rich layers of meaning that provide clear direction and inspire powerful storytelling for the brand internally and externally. If there are several products and/or services, we also consider how these are best presented to marketed and whether they need to be aligned or differentiated.

If you need a brand name or your current brand name needs to be reviewed, we use the brand proposition as a basis for name development.

Design

Distinctive design solutions that are aesthetically beautiful, stand out and engage

Services
Brandmark and identity design
Brand re-fresh
Visual language development

Building on the strategy and insights, we bring the brand to life with a rich and distinctive identity system that considers all the brand touchpoints and generally includes a brandmark, visual language and imagery.

Much more than a logo, to truly engage your audience we create a powerful visual identity system that builds a unique brand world that your audiences want to be part of.

Activate

Clear, consistent and compelling brand messaging across all of your brand touch points.

Services
Brochures & brand communications
Brand guidelines
Signage systems
Packaging
Websites, social & digital communications
Branded environment & retail spaces
Above and below the line marketing campaigns
Annual reports & shareholder communications
Staff uniforms
Internal document templates
Point of sale

Once you have a clear strategic direction and a visual identity that communicates your proposition, all your brand touchpoints should speak with the one voice and work together to deliver valuable brand experiences and connections at every stage of the customer journey.

We ensure that the right brand touch points are communicating the right message, brand voice and have a consistent look and feel.

Engage

Truly successful brands need to do more than communicate they need to engage.

Services
Culturalisation tools
Customer journey development
Brand experience development
Brand activities
Value add service development

We explore exciting ways to engage your customers along all points of their customer journey. Giving you the tools to create rich and lasting customer relationships and brand loyalty.