The ability of a brand to meet the unspoken expectations of the client or customer in a clear, valuable and differentiated manner in order to qualify for consideration to purchase has never been more important. Click here to read how our branding work for TOM Organic increased sales by 1000% in six months.

A company’s image can need refreshing for a multitude of reasons including being out of date, failing to keep up with changing consumer expectations or new competitors, or as a result of acquisition, merger or damage to it’s reputation. Rebranding is a sound strategy in response.

In the clutter and noise of your market, only brands with a clear and differentiated value proposition, communicating the right message to the right audience in the right way will stand-out from the crowd.

Consumers constantly evolve, as do competitors and the marketplace you do business in. More often than not, businesses and their brands need to reflect, regroup and re-position to remain relevant and valuable to their clients and customers.

A study in the U.S. has shown businesses with strategically considered brands outperform those without by three-to-seven times. Click here to read the results of the study in detail.

To develop a well considered brand the process must include; Market research and insights, Core customer definition, Competitive market analysis, Brand strategy definition, and only then – Brand identity design. Click here to view our strategic branding process in detail.

As with any business investment, the potential return for branding must justify the cost. Your rebranding project should be supported by a business case that includes an estimate of increased sales, margins and profits. The commercial benefit of the rebrand will then provide clarity on how much it makes sense to invest. For different businesses in different stages of maturity, this value equation will vary. Click here to view a more detailed breakdown of the costs associated with rebranding.