The Get Farmed! brand is close to our hearts at Truly Deeply. We’re passionate about Australian produced food and supporting Aussie farmers and have been working with Lynne Skene for many years on developing her brand, from naming through to identity and packaging design. One of the key insights we uncovered in the strategy phase was to always hero Australian made and in particular Aussie farmers, which is evident across all facets of the brand.
Like many great brands, there’s constantly a need to evolve, and remain relevant especially online when the category is constantly evolving. Lynne wanted to shift the Get Farmed! brand to bring more authenticity to the Get Farmed! story and sell directly through her website, so we worked with her to redesign and build a mobile enabled e-commerce site.
The website’s simplistic parallax design brings the romance of the Get Farmed! brand to life and heroes fresh produce, local farmers, engaging brand messages and beautiful lifestyle photography of the Get Farmed! products. A simple online store enables her loyal customers to order direct to their door, cutting out the middle man.
The store currently features six of the Get Farmed! products with plans in the works for more exciting products to come.
“Being passionate about Australian produced food and supporting Australian farmers Truly Deeply have managed to develop a brand image for us which has included our packaging range and website. The feedback from our customers has been amazing. Truly Deeply have been fantastic in all aspects of the project and ongoing work.” Says, Lynne Skene Owner and Director, Get Farmed!