Insight
Starting with the premise that collaboration is the start of every musical journey.
Vampr sought to create a platform that would enable that collaboration, empower creatives to take the next step, and facilitate the development from creative to artist.
Original brandmark and collateral (below)
Strategy
Simple direct and inclusive Vampr’s proposition of ‘Let’s play’ defines the simplicity of finding and connecting to other musicians and creatives.
Its personality is deliberately bold, progressive, and loud.
Design
Vampr’s identity is intentionally digital first. It uses a colour palette that shines online.
Visually the icon connects play with achievement, a triangular play button resonates with sound vibrating from play to V.
In 2020, with a major upgrade of the platform and App the ident was also upgraded to make it simpler, bolder and brighter.
