Our Work

New name, proposition and identity for major Canberra shopping centre.

A collection of our brand identity work for a range of clients across the years.

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.

The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.

Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.