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Our Work

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La Tortilleria

La Tortilleria brand development

Brand refresh and packaging update creates an authentic and fresh Mexican restaurant and product brand that stands out in the market.

Vienna Patisserie

A modern patisserie brand inspired by Vienna

Brand positioning and identity design for Vienna Patisserie - a unique fusion of a traditional European cakes and pastries with a modern Australian twist.

Snowkids

SnowKids, ski retailer and ecommerce brand

A brand created by a snow family for families who love the snow.

THE:5TH

The 5th brand strategy sets eComm watch business for next phase of growth

Fonda Mexican

Fonda Brand Strategy provides clear direction for business growth

Homyped Shoes

Redefining Homyped, one of Australia’s favourite shoe brands for new generations

South.Point Shopping Centre

Southpoint, new name, proposition and identity for Canberra shopping centre.

New name, proposition and identity for major Canberra shopping centre.

Truly Deeply Clients

A Timeline of our Brand Identity Experience

A collection of our brand identity work for a range of clients across the years.

Sooma

Branding for memory foam mattresses and pillows

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

GMHBA Health Insurance

A fresh brand identity for not-for-profit health insurer GMHBA

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

Koolaman

A new proposition and identity for Australian hand stamped jewellery brand

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

Etto

Creating a new brand and category for Italian street food

With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.

The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.

Ayomo

Brand refresh repositions Ayomo as a delicious health champion

Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.

Zuppa Soup Kitchen

New food retail brand redefines soup

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.

Warriewood Square

Shopping centre brand refresh embraces community passion and pride

Cranbourne Park Shopping Centre

New campaign theme reflects redevelopment and customer aspirations

Victoria Gardens shopping centre

Brand activation drives successful seasonal campaigns

Innovative creative theme and in-centre activation drives traffic and loyalty with target audiences.

This ultimately achieves the client brief to increase sales for key retailers and energise the centre during key holiday periods.

Colonnades Shopping Centre

Refreshing and reactivating a regional shopping centre

Creative brand platform repositions centre, aligns all campaigns and sells redevelopment.

Ayomo

Frozen yoghurt brand designed for health conscious foodies

Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.

Spud Bar

Franchise brand breaks the mould to become an authentic local

Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.

An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.

Set That

Online shopping brand creates a new hub for shoppers, curators and retailers

Etto

Brand activation and smart local marketing

With just one store in South Melbourne and limited budgets we had to find smart ways to build awareness and drive loyalty for the brand.

Turnbull Bros

Brand led e-commerce website design

Duquessa

New skin clinic brand positioned as a skin sanctuary

New name, proposition and brand identity inspires the development of a new skin clinic experience.

The Duquessa brand design, environment, services, technology and staff expertise all blend seamlessly to create a unique skin sanctuary for rejuvenation, indulgence and refreshment.

Inspired Gift Cards

Brand identity and website design for innovative gift retailer

Lend Lease - Darling Quarter

Brand development for iconic Sydney precinct

Development of a new precinct name, proposition and identity for Sydney.

Darling Quarter creates a new sense of energy and connection to Darling Harbour for Sydneysiders.

Rogerseller

Brand definition for premium bathroom and kitchen retailer

Carman's

Employee brand engagement and culturalisation for leading food brand

Blue Illusion

Brand definition and brand book fashion retailer

Chemmart

Rebranding leading pharmacy retail group

Sussan

New brand identity repositions fashion retailer for success

Lend Lease Retail

Brand development for shopping centre management group

Barnaby & Brown

Strategy, identity and design for men’s fashion brand

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