Archive for the ‘Packaging Design’ Category

11.30.09

135° Degrees Brand Identity Design

135 Degrees Brandmark

135° Degrees is a luxury property investment group, marketed to high wealth individuals in Australia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra luxurious holiday homes in the most exotic locations around the world. With properties in Japan, Vietnam, Indonesia, Australia and New Zealand, members could experience a range of extraordinary experiences ranging from skiing slopes in the island of Hokkaido (Japan), through to relaxing at Singh Beach (west coast of Phuket) surrounded by the majestic Andaman Sea. The 135° Degrees experience provides the services of a luxury hotel, the exclusivity of private villa rentals and the equity benefits of second home ownership. The 135° Degrees proposition is ‘A life balance investment’.

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08.24.09

Gelati Sky – Brand Identity & Packaging Design

Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.

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01.01.09

Self Promotion Design – Christmas Gift 2008

2008 was a rocky year, the global financial crisis was on everyone lips. So, for our client christmas present we wanted a gift that would offer a little hit of hope and sweetness in tough times, and chocolate cheers everyone up.

We sourced the most stunning chocolate in the world that looked just as sublime as it tasted from our good friends at Ganashe Chocolate. We then designed the packages to reflect the premium quality of the chocolate and to inspire a cosy, peaceful moment of calm in such turbulent times.

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08.24.08

Barnaby & Brown – Brand Strategy, Identity and Design

Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.

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07.14.07

Five Flavours of Brand Personality

We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product – a range of (very delicious) natural fruit cordials.

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06.25.06

Mamma Lucia Brand & Packaging Design

An Italian Cheese Story
Our initial brief for this project was to develop an Italian story for a range of seven Italian style cheese SKUs.
The brand name (now long forgotten) was unremarkable (I mentioned it was long forgotten) with a slight Eastern European feel. The brand had a foothold in a number of local delicatessens, but the Fresh Cheese Company had negotiated the opportunity to trial the brand in National supermarket chain Woolworths. If we could create a strong enough brand story on shelf to impress the buyers at Woolworths, the Fresh Cheese Company had a
winner on their hands.

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06.25.06

Chemmart Pharmacy Brand Strategy & Design


Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.

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11.30.05

Self Promotion Design – Christmas 2005

Truly Deeply - image 1

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08.24.01

Hemisphere Jeans Brand Design

Hemisphere is a mens label we worked with over a number of years including designing their brand identity
and marketing collateral. When Hemisphere decided to launch the sub brand ‘Hemisphere Jeans‘ they
called on us to lead the brand design work. Hemisphere Jeans is a more casual line of everyday mens jeans,
tees and knits aimed at style conscious males 25-35 years old. The new brand identity for Hemisphere Jeans needed to communicate the new more casual style brand proposition whilst visually retaining a link to the Hemisphere brand.

The design solution was created around the concept of everyday found objects which reflected the philosophy of the new range and became the key visual elements of the brand. We found a range of quirky every day objects that when photographed took-on a new sense of interest and special-ness. We overlaid  the objects with a ‘makers mark’ visual element borrowed from the Hemisphere master brand identity to create a stylish, yet un-precious visual brand language with a smart, everyday street feel. We applied the new Hemisphere Jean brand identity to a set of swing tags, postcards, business cards and the flagship store interior.

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