Truly Deeply worked with Delatite Winery to refresh their brand positioning, identity and packaging and bring to life the true spirit of the brand.
The new identity system now provides a clear market segmentation but is also aligned into a strong branded family.
TOM Organic – new brand packaging and identity
Truly Deeply’s new brand image and packaging helps feminine hygiene brand TOM expand their distribution into Woolworths, Coles and Chemist Warehouse.
Steeped in more than 100 years of heritage, Turnbull Brothers Orchards is a compelling story of our family’s dedication to the land and a passion to deliver Australia’s finest fruit. An approach that has us sensitively and intelligently working with nature in a way that our fruit is gifted with the best of what nature can offer.
Working with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, we cooked up a tasty brand, name and packaging design for their new range of produce.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.
The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market. The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.
An Italian Cheese Story
Our initial brief for this project was to develop an Italian story for a range of seven Italian style cheese SKUs.
The brand name (now long forgotten) was unremarkable (I mentioned it was long forgotten) with a slight Eastern European feel. The brand had a foothold in a number of local delicatessens, but the Fresh Cheese Company had negotiated the opportunity to trial the brand in National supermarket chain Woolworths. If we could create a strong enough brand story on shelf to impress the buyers at Woolworths, the Fresh Cheese Company had a
winner on their hands.
Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.