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The true story behind BMWs iconic branding

The History of BMW’s brand mark. As brands evolve and mature the rationale behind the design of their logo often becomes folklore, coloured as much by popular myth than historical fact. Recently global automaker BMW published an article clearing-up the story behind their iconic brandmark.…

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Solving the Branding Challenge for Startups

Branding for Start-Ups – A critical challenge. There are few things I enjoy more than sitting across the table with a founder of a start-up. The energy, excitement, vision and optimism are often at their peak in the excitement of launching a new enterprise. Over…

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Truly Deeply rebrands Central Steel Build

The new brand strategy, architecture and identity helps Australian steel builder reflect their true industry leadership and provides a framework for future business growth. A highly successful business, the rebrand now reflects the true image of the company, one that is continually evolving with its…

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Branding – Has the consumer empowerment pendulum swung too far?

Brand Backlash – Important feedback of ill-informed hot air? I read with interest this week of a city in the US State of Maryland who launched a new brand identity for the town, only to backtrack in the face of resident dissatisfaction. Having worked on…

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A sneak peek into the art of designing film titles for Disney Pixar.

The art of branding meets the world of film. When we think of the classic films from our childhood, we often just as powerfully can picture the title design – especially those iconic titles such as Star Wars, Pulp Fiction or Vertigo. Effectively the title…

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Inspiring branding – Apple’s latest TVC

More brand building mastery from Apple. Whenever I spot a new piece of inspiring branding from Apple I find myself vexed. As a consumer I’m enraptured, immediately engaged and continue to build-on the loyalty and enthusiasm I hold for the brand. As a writer of…

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A Lesson in Retail from Hanoi’s Shoe Street

Is this the toughest retail environment on the planet? On a trip to Vietnam this month I spent a couple of days sweltering through the streets of Hanoi Old Town. The mercury hit 37 degrees and the humidity was thick enough to cut with a…

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Which global cities have built the best brand for business?

A place branding guide for the worlds greatest business cities. Brand agency Saffron have just released their City Brand Barometer for 2019 which explores which cities around the world have built the strongest brands to attract businesses and investors. The report gives an insight into…

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Truly Deeply named one of the top 25 branding agencies of 2019 by Designrush

Truly Deeply’s Branding Excellence Recognized. DesignRush.com, a B2B marketplace connecting brands with agencies recently released their list of the top 25 branding agencies of 2019. The list which combined local as well as global agencies has been published around the world has been published across…

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The branding data behind Social Influencers

  84 facts every brand owner and manager should know about Social Influencers. Arguably this decade’s greatest disruptor to the way brands go-to-market has been the emerging force of social influencers. In a conversation recently with the founder of Australia’s leading cosmetic retail brands when…

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Viral cinematic brand ad fails to convince.

Never make a brand promise you can’t keep. A three-year-old TVC has gone viral recently, as social media users have enthusiastically shared it as much for its beauty as for the disconnect between the ad and the brand it represents. The stunning film was made…

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Truly Deeply & THE:5th Present at Platinum Partners Conference.

A collaboration of client and agency with a shared view on the value of brand. Truly Deeply Founder; David Ansett and Alex McBride founder of THE:5th were recently invited to present at a conference run by Reliable Education for their platinum partners. The conference delegates…

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Vampr, the music social brand we created is going for crowd funding

A couple of weeks after the successful¬†funding of How Now, the ethical milk brand we created, another of our brands is chasing crowdfunding. Vamper, the largest music social network wants to become¬†LinkedIn for creatives. Josh and Baz came to us a couple of years ago…

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The power of brilliant brand identity design

Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional brand identity. This clever creative experiment from Berlin Agency ‘Why…

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