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Reviving the retail brand experience

Could ‘Appear Here’ be the saviour for retail? In the digital world, having a physical brand presence is more important than ever. Nothing beats the opportunity to share and interact with your customers in the flesh. However, the costs of finding and maintaining traditional retail…

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Lacoste goes brandless to help threatened species

What stronger way to use globally recognized branding than to make it disappear? In another example of brands tapping into the growing consumer trend of social and environmental activism, Lacoste has created a bold social brand campaign to raise awareness and funds to help threatened…

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Uber’s effortless conservation gesture

The dual benefits of brands behaving responsibly. It’s not by good fortune that Uber has become one of the world’s most recognizable brands. From it’s earliest days, Uber and UberEats have demonstrated an effortless ability to weave branding gold whilst retaining the edge of a…

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Convenience stores; The hidden fast food player.

Consumer trend breathes new life into the Servo pie. Anyone who owns or manages a cafe, restaurant or fast food business knows how tough the market is. Over the last decade the way people eat has changed dramatically with out of home eating (including delivery)…

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Morrison and Shorten fail to build brand differentiation

Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted very small differences in whom Australians prefer as their PM. The last Newspoll before the election…

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Say ‘hi’ to our catalogue design for Cammino.

Our first catalogue design for Cammino marries product with brand story telling. Cammino is a local footwear brand who marries Italian artisan shoe making with contemporary design to create their signature ballet flats. Camminos are an everyday luxury for tired feet, to suit every mood,…

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Why AV business Scene Change spent their entire marketing budget on a private jet (and why it was a good decision).

Marketing Strategy Madness or Branding Genius. In a marketing strategy that sounds lifted from a Vegas comedy about three guys on a bachelor party, Australian corporate AV company Scene Change invested their entire marketing budget for two years to buy and run a private jet.…

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The urgent need for more responsible brands

‘Unpacked’ photos remind us that brands need to take more responsibility for their impact. Recently I’ve had the wonderful opportunity to work with several purpose-led and social enterprises. Helping create and shape brands that are not just great products but will truly make a positive…

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High fashion footwear – The latest branding billboard

The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring their branding loud and proud on the feet of their…

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Did brand mark design predict Trump’s rise to power?

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A case in point is this great snapshot…

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Social Media platforms are disconnecting from Brands.

No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social media channels in the UK. For a brand as popular as Lush in a category where…

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Our Brand Strategy for Fonda Mexican sets the path for future growth.

Brand Strategy provides clear direction for business growth Fonda Mexican is a group of eight restaurants located in Melbourne and Sydney. Fonda have redefined Mexican in Australia, shifting market awareness from unhealthy Tex Mex to a healthier, more contemporary Fresh Mexican. Fonda are seen as…

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The surprising case for multiple brand mark identities.

The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear point of difference expressed consistently through a brand mark and brand identity design have long been…

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The Impossible Whopper – A brave new fast food frontier.

One small bite for man but one big bite for meat free mankind. Recently Burger King and Impossible foods announce the launch of the Impossible Whopper – a meat free twin to the global burger brand’s hero product. For those who’ve been watching the meat…

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