Bold by design: strategic rebrand resets Anmac’s place in Australia’s health system
Brand strategy and identity for Anmac (the Australian Nursing & Midwifery Council).
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Strategic rebrand sharpens the PTO and clarifies its role in Victoria’s transport system
Brand strategy and identity for the Public Transport Ombudsman (PTO). The Public Transport Ombudsman (PTO) appointed Truly Deeply to refine its brand and articulate clearly what it does, why it exists and the benefits it delivers for the Victorian community. Truly Deeply’s stakeholder and market…
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Fewer Shoppers, Bigger Splurges: What Father’s Day 2025 Means for Brands
Father’s Day has long been one of retail’s seasonal bright spots, but this year’s research from the Australian Retailers Association (ARA) in collaboration with Roy Morgan tells a more nuanced story: fewer Australians are shopping for Dad, but those who do are spending significantly more. With 4.7 million shoppers expected…
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Bunnings retains its crown as Australia’s trusted brand. Coles and Woolies continue to struggle.
Hardware juggernaut Bunnings retains its coveted position as the most trusted brand in the latest Roy Morgan brand trust rankings. Aldi and Kmart also retained their positions, in second and third place respectively. The top 10 was relatively unchanged, apart from Toyota moving up one…
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Baptcare: Refreshing a Legacy Brand for a Meaningful Future
In an increasingly complex and competitive market, one non-profit organisation is leading the way in brand transformation. Baptcare, a faith-based provider of care and support services, has partnered with branding agency Truly Deeply to revitalise its brand and position itself for long-term success. “Our research…
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Aussies Crave Authentic News Amid AI Disruption and Social Shifts
Research Report: As the digital landscape continues to evolve, the way Australians consume news is undergoing a significant transformation.
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Ethical brands still prioritised by Australians, despite cost of living pressures
Research study shows as consumers tighten their spending, brand values and shopping ethically are still a top priority. Toluna’s Global Consumer Barometer Study shows that the rising cost of living continues to impact Australian consumers and is taking a toll on their health and well-being.…
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Truly Deeply creates Pronto, a unique vapor inhaler brand for the USA
Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…
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Nestlé retains title of the most valuable food brand
Brand Finance releases Food 100 Ranking for 2022 Once again Nestlé is at the top of the Food 100 ranking by a significant margin. According to Brand Finance, Nestlé’s brand value is worth $20.8 Bn, that’s almost twice as much as Yili which is second…
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Apple regains crown for most valuable brand
Kantar releases the BrandZ global ranking of most valuable brands in 2022 Apple has reclaimed its status as the leading global brand in 2022. Rising from the third position last year, Apple has increased its value by 55% and is on track to be the…
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Amazon retains its most valuable global brand status
Kantar BrandZ has released their Most Valuable Global Brands for 2021 and it demonstrates the power of strong brands, particularly in a crisis.
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Track your rebrand to drive long-term business growth
If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…
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