Truly Deeply rebrands Foresters Financial
A discerning new brand helps transform a heritage financial service for new generations.
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Truly Deeply creates graduate-specific employer brand for Gadens
While many firms leverage their global network, Gadens is proudly focused on Australia and needs to communicate a very different proposition to attract employees. Truly Deeply worked with Gadens to bring to life their unique spirit and culture to articulate their Employer Brand. This was…
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Zuum launches in Australia
New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…
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Truly Deeply rebrands BirdLife Australia
New brand proposition and identity helps national bird conservation charity grow and activate its member base.
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Unlocking the private label brand architecture strategies of big retailers
From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…
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Brand name renaming, 3 ways to rename.
Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or service is challenging. Engaging stakeholders and bringing them on a journey, getting buy-in on preferred options…
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Truly Deeply rebrands 357 Collins St to create a uniquely Melbourne precinct
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Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property, their architects, and the property management team, we set out to redefine the experience of 357…
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Truly Deeply creates Pronto, a unique vapor inhaler brand for the USA
Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…
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The importance of simple differentiation
The simplest branding trick. Living in the northern suburbs we see these pink cement trucks lots. My girls love them, shouting out whenever they see them. They always bring a smile to my face and clearly demonstrate the real power of differentiation. It’s let down…
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Gucci struggles to protect its brand in Japan
Leading fashion brand gets schooled on what makes a distinctive brandmark Premium fashion brands spend a fortune protecting their brands from fakes and for good reason. The Gucci brand is Italy’s most valuable brand and is estimated to be $US 37.9 billion by BrandZ. Last…
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Mecca rebrands ‘kit’ to make it more inclusive and relevant
Mecca is currently getting some well deserved attention for their Kit rebrand. Mecca’s home brand for beauty on budget for nail polish, lotions, and a few products was discontinued years ago. Kit has now been rebranded and relaunched with a completely different offer, theme with…
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Michael Hughes provides tips on rebranding for CPA’s ‘INTHEBLACK’
This month’s INTHEBLACK features an article focused on rebranding. “Brand refresh? What you need to know” provides insights for companies when considering a brand refresh. Truly Deeply’s Managing Partner and Strategy Director, Michael Hughes was featured in the August edition of the magazine. Read the…
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