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Burger King’s Campaign for a Michelin Star

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letter …

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Which global cities have the strongest Place Brands in 2020?

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City Brand Barometer 2020 explores which cities have built the strongest brands…

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KFC brand adjusts for Coronavirus

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of every shape and size…

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Burger King’s stand for Love & Equality

Love Conquers All – And Builds Brand Affinity. The relationships we have with brands are alot like the relationships we have with people. Our friends and loved ones reflect who we are, the values we hold dear and behaviors we want to associate with. Social…

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Leading CMOs prioritise Brand Strategy in the pandemic

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are adjusting their budget and marketing investment plans due to Covid-19. Amongst…

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Blockbuster Leverage their Brand Nostalgia

Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical opportunity to shift with consumers and technology have become dinosaurs.…

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Netflix shows how to build a brand with genuine compassion.

In branding, compassion is often seen as taboo. Compassion for customers and commercial optimization are typically considered to be diametrically opposed concepts, but Netflix has demonstrated how this doesn’t necessarily need to be the case. This month Netflix announced they would begin contacting inactive customers…

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Nike’s Bold Anti-Racism Stance Proves Problematic

A timely lesson for brands with a social conscience. Global sportswear brand, Nike recently took a public stance to condemn racism, seeking to tap into the social tinderbox inflaming North America and spreading around the world. Adapting their iconic tagline, Nike created a campaign around;…

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A Brand Chat with Geoff Quinlan, Racing Queensland CCO.

The one thing I’ve learned about branding is… be absolutely clear about your purpose. Over the years we’ve had the opportunity to work with a whole host of inspiring business founders and leaders. A learning for me was regardless of some similarities, they each had…

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A Sneak Peek at our new Branding for Straight Bat PE

  Recently we’ve been developing the branding of Straight Bat – a new breed of P.E. Fund. Straight Bat is a new kind of Private Equity Fund that plays the long game. They invest in “good” businesses, to deliver exceptional income, wealth preservation and wealth…

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Truly Deeply named one of the world’s top Food & Beverage Branding Agencies

Branding for the F&B Market – Truly Deeply named one of the world’s Top Food and Beverage Branding Agencies. The food and beverage industry will generate $76.5 billion in revenue in 2020 and by 2024, it is expected to reach a market volume of $105.7…

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Our branding for eCommerce ski gear start-up; Snowkids.

A brand created by a snow family for families who love the snow. We recently worked with a couple of Melbourne entrepreneurs to turn their long-held dream of starting a online ski-gear business into reality. In the super crowded world of eCommerce, if you’re going…

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