You’ve come a long way Barbie

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The 2020 Barbie range steps-out with inclusiveness.

Loving the way the Barbie brand has kept pace with society and arguably takes a leadership role in diversity and inclusiveness. The range of Barbie dolls includes35 skin tones, 9 body types, a Barbie in a wheel chair, one with a prosthesis, a barbie with the skin condition; vitiligo and a Barbie with no hair.

Barbie-branding-2020

The brand has come a long way since it’s launch 60 years ago, but we’re wondering if we’ll ever see a Barbie that genuinely represents a more realistic body shape.

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Click here to see the full Barbie brand timeline.

Dave Ansett
David is the founder of Truly Deeply, a branding agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Images courtesy Mattel.

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