Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted very small differences in whom Australians prefer as their PM. The last Newspoll before the election…
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Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…
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We’re always looking for inspiration on creativity as I enjoyed this talk from author Austin Kleon, writer of Steal like an Artist and Show your Work. It forms the basis for his new book Keep Going. He talks about 10 ways to keeping moving forward,…
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No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…
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As well as working as a communication designer at IDEO, Zach Hobbs creates experimental, abstract, and satirical artworks that resemble the sharpie rendition of a bad acid trip. I was lucky enough to interview Zach recently and wanted to share with you his insights…
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Palmer United Party changes name to United Australia Party When is a rebrand not really a rebrand? When you change your name and maybe your logo but nothing really changes. That is exactly what Clive Palmer seems to be doing. Clive has announced that Palmer…
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Like many people throughout the world, I was deeply saddened to hear about the recent death of Anthony Bourdain. A man with a desirable, dynamic and authentic personal brand, he was not your average celebrity chef, author, travel documentarian, and presenter. Bourdain introduced us to…
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Banksy has popped up in the heart of London this week, unveiling two new murals close to the capital’s Barbican Centre. Banksy has described the murals as an “(unofficial) collaboration” with the upcoming centre’s exhibition of Jean-Michel Basquiat, an American artist who started his career off as…
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It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…
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Simple Personal Branding is great for Brand Building Recently I bumped-into a friend of mine; Graeme Goldman at a business event. Graeme is one of Australia’s brilliant entrepreneurs quietly going about growing impressive businesses and brands. His retail watch business, 8th Avenue Watch Co is…
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It would appear MasterChef Judge and restaurant king George Calumbaris has tarnished his personal brand when it was recently revealed nearly 200 staff at his restaurants have been underpaid $2.6 million. George Calombaris’ company underpaid 162 of the 430 current staff at his restaurants including…
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Last weekend I saw two legends in Melbourne, two men so passionate about their work, that they are still going after 45 and 65 years respectfully. It’s not every weekend you get to experience great, influencers at the top of their game, who can rally…
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