Brand differentiation: Lye back and think of Iceland

brand differentiation, brand packaging

Enjoy Our Nature’s explosive Icelandic condom packaging.

As a brand agency with differentiation at our core, we’re always looking for unique ways to help brands standout from the pack. We salute brands who see the world differently, so we couldn’t go past this brand packaging from Iceland.

When it comes to unique condom packaging, Iceland’s Enjoy Our Nature have certainly found a different way to get attention.

Brand packaging, brand differentiation

Created by product designers Fridgerdur and Kristin Birna, Enjoy Our Nature takes inspiration from the icy country’s explosive environment. Capturing geysers, reynisdrangar (basalt sea stacks) and fimmvörðuháls (the area of the big volcanic eruption in 2010), the brand promises an ‘Icelandic Eruption’. It’s a strong patriotic play that might also broader appeal – as long as it’s not the actual product that erupts.

The brand also takes a very different approach to naming. There’s no reference to size or plastics. Instead a name that connects the brand imagery and is not only distinct but memorable.

Enjoy Our Nature is a very gutsy brand approach in a category that is normally just boxed or wrapped.

Feel free to comment on this one!

Michael Hughes

Michael is Managing Partner and Strategy Director at Truly Deeply, a brand agency with 25 years’ experience working with brands to position them for growth. His deep expertise is in unlocking the strategic power of your brand to create a differentiated, compelling and authentic brand proposition that will engage all your audiences. Michael has extensive experience working across Australia and the Middle East working with leading Australian and International organisations across just about every sector.

Find out more

For monthly updates of our thinking, click here to receive our free Brand Newsletter

Post a comment

Tags: , , , , , , , , , , , , , ,