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Amazon retains its most valuable global brand status

Kantar BrandZ has released their Most Valuable Global Brands for 2021 and it demonstrates the power of strong brands, particularly in a crisis.

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Truly Deeply creates new place brand, Ellerton

We are proud to introduce our brand strategy and design work for Ellerton, a new residential community in Melbourne’s west. The Ellerton brand draws from its surroundings and the diversity and energy of its people. It’s a celebration of being at the heart of the…

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Truly Deeply creates the brand for innovative school software, Zunia.

Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution. An innovative new solution from Education Horizon’s Group (EHG). Zunia brings together the best and most powerful functions of the group’s existing products into one intuitive platform. Paul…

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Leading CMOs prioritise Brand Strategy in the pandemic

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are adjusting their budget and marketing investment plans due to Covid-19. Amongst…

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Australia logo catches Corona Virus

Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and media with many pointing out it’s similarities to the corona…

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Blockbuster Leverage their Brand Nostalgia

Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical opportunity to shift with consumers and technology have become dinosaurs.…

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Is Apple’s protection of its brand unreasonable?

Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The developers of Prepear, an app that helps…

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Qantas 747’s brilliant brand move

A fitting brand gesture. To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the airlines iconic brand mark of a…

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Cultural Misappropriation Remains a Minefield for Brands.

Damned if you do, damned if you don’t – A challenging brand management dilemma. Following-on from our recent article out the re-branding of the Washington Redskins NFL team in the US, this recent announcement (among many) about Mutual of Omaha, a Fortune 500 insurance and…

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Woolworths ranked most valuable Aussie brand for 2020

Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…

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Victoria’s Secret plays the diversity card, but is it too little too late?

Lingerie giant celebrates major brand shift with plus sized and transgender models. Victoria’s Secret has learnt the importance of ‘never say never’ as they attempt to reverse decades of criticisms of their stand on beauty means. The brand appears to finally understand that the world,…

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RACQ is the top Australian brand in CX survey

Local bank and insurance brands lead the way in customer excellence. KPMG’s Customer Experience Excellence Report shows that six of the top 10 local CX brands are in the banking and insurance sector, but none are the big 4. On the back of a series…

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