Qantas 747’s brilliant brand move

branding agency Melbourne

A fitting brand gesture.

To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the airlines iconic brand mark of a flying kangaroo. No passengers were on board this final flight to witness this fitting brand gesture – which is probably just as well as I’m not sure how enjoyable some of those sharp turns would have been.

Truly Deeply is an Australian-based branding agency with 30 years experience working with brands to position them for growth. Our deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. We have a deep expertise working with corporate, retail, food & beverage, health and property clients. Find out more here
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