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The online review tide is turning for business owners and their brands

Online reviews aren’t always what they appear to be. If  I had a dollar for every conversation I’ve had with a business owner wringing their hands in despair of the impact of online reviews I’d be writing this from an island in the Bahamas. Even…

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In-N-Out Burgers launches branded kicks

The Holy Grail of Branding. When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it…

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You’ve come a long way Barbie

The 2020 Barbie range steps-out with inclusiveness. Loving the way the Barbie brand has kept pace with society and arguably takes a leadership role in diversity and inclusiveness. The range of Barbie dolls includes35 skin tones, 9 body types, a Barbie in a wheel chair,…

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Woolworths ranked most valuable Aussie brand for 2020

Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…

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Type Design Trends for 2020

The future of fonts. As we count down to the end of the year and start getting our heads around 2020, my mind begins to wander to what design trends will impact the way brands present themselves in the decade ahead. We wrote recently about…

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The Future of Retail Branding for 2020 & Beyond

The changing face of consumer behavior raises a red flag for retail brands. When I think back even just a decade ago, the demands of retail customers were not so different from the decades before. Essentially most retailers could add a functional web site and…

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Overheard blurs the line between social content and traditional print.

Instagram brand; Overheard launches physical newspaper stands. In the latest demonstration of the blurring between new digital and traditional business and brand models, Overheard launched a physical parody paper (think The Onion) along with a pop-up newsstand at Union Square in San Francisco. Overheard was…

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Victoria’s Secret plays the diversity card, but is it too little too late?

Lingerie giant celebrates major brand shift with plus sized and transgender models. Victoria’s Secret has learnt the importance of ‘never say never’ as they attempt to reverse decades of criticisms of their stand on beauty means. The brand appears to finally understand that the world,…

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Brand China continues to polarise

Study shows perception of China varies across the globe, with reputation declining in many countries. As China celebrates their 70th anniversary of Communist rule, Pew Research Centre has released their latest Global Attitudes Survey on the People’s Republic. More prominant than ever in global headlines,…

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RACQ is the top Australian brand in CX survey

Local bank and insurance brands lead the way in customer excellence. KPMG’s Customer Experience Excellence Report shows that six of the top 10 local CX brands are in the banking and insurance sector, but none are the big 4. On the back of a series…

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Pantone announces the colours set to dominate in 2020.

‘Trecking’ is the colour theme for brands to pay attention to. Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to market in the year ahead. Driven by consumer psychology, these colours are often reflected through fashion,…

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The branding data behind Social Influencers

  84 facts every brand owner and manager should know about Social Influencers. Arguably this decade’s greatest disruptor to the way brands go-to-market has been the emerging force of social influencers. In a conversation recently with the founder of Australia’s leading cosmetic retail brands when…

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