‘Trecking’ is the colour theme for brands to pay attention to.
Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to market in the year ahead. Driven by consumer psychology, these colours are often reflected through fashion, product design, advertising and of course brand identity and imagery.
The PANTONE Color Institute has announced that colors set to gain traction in 2020 will be focused on “nature, serenity and comfort.”
PANTONE vice president Laurie Pressman, set the stage recently, explaining how the increasingly fast pace of life has people longing to experience the calmness of nature in the comfort of their own homes. Pressman and PANTONE see these as the factors behind why colors focused on ‘nature, serenity and comfort’ are set to gain traction in 2020. On this basis, Pressman explains, “you can expect various shades of greens, including teal and olive green, to dominate 2020, as well as oceanic and mineral blues.
In addition, floral patterns could go big in the design realm in the form of plant motifs and fronds. Metallics—”satin-ized” hues and sparkly colors—are also finishes to anticipate in 2020 due to the rise of the digital era.
For home décor, look out for wood and other organic products, which can be combined with soft upholstery for a homelier look. Colored glassware and marbles are here to stay as well.”
David is the founder of Truly Deeply, a Melbourne branding agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Pic by Yoal Desurmont on lifeofpix.com