How do you launch a category leader to the next phase of growth? This was one of the challenges facing THE:5th when we sat down with them to develop the brand strategy for their next business phase (you can check a case study of…
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Delicious New Packaging. Our good friends at Castelmaine Kitchen have created this short clip for their social feed showing the change from old brand to new. If you love your dips, these beauties are worth a try. Your taste buds will thank you for it.
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Truly Deeply is proud to see Immediation, a brand we created, gain traction. Immediation is a brand that is set to redefine access to justice. A online platform, it brings together legal experts to help resolve commercial disputes and provide an alternative to courts. Simple,…
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You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…
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We’ve recently been working with VicSuper, a 16 billion strong profit to member superannuation fund who has over 240,000 members and – 22,000 participating employers. Over the last 6 months we’ve been working with the brand on some development work, nothing nothing that we can…
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Our Brand Identity design leads the legal industry We love it when we see our clients taking our brand work and bringing it to life to grow their businesses. We worked with Henry and team at Henry Carus Associates a few years back defining their…
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Introducing Sooma, a mattress without springs!! But don’t let that fool you, the team at Sooma have been working behind the scenes to design a mattress that is incredibly comfortable and brings something different to the crowded mattress market. No boring grey edge mattress here, complicated…
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Meeting crazy demands from clients, software problems and frantically working to ridiculous deadlines are just some of the stuff designers have to put up with on a regular basis. Most of the time, the struggles go unnoticed outside the studio, so wouldn’t it be nice…
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