Our Brand Identity design leads the legal industry
We love it when we see our clients taking our brand work and bringing it to life to grow their businesses. We worked with Henry and team at Henry Carus Associates a few years back defining their brand proposition and designing their visual identity. At the time we created a unique proposition around individual care, attention to detail and fairness (“you deserve more”) and a distinctive brand identity that differentiated them from their competitors through unique brand colour, type style and graphic mark.
It’s been interesting to watch the big end of town shift into this brand space, with Slater & Gordon updating their ampersand brand element to a plus symbol and shifting their traditional navy blue brand colour to cyan – two brand identity elements very similar to those we designed for Henry Carus. What do they say about imitation being the sincerest form of flattery?
Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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