• Truly Deeply - Brand Agency Melbourne Logo Truly Deeply - Brand Agency Melbourne Logo
  • Home
  • Our work
  • Our services
  • About us
  • Blog
  • Our Culture
  • Art with Heart
  • Contact us

Blog

By Category

Advertising
Art with Heart
Brand
Brand & Consumer Trends
brand architecture
Brand Communications
Brand Design
Brand Engagement
Brand identity
Brand Loyalty
Brand naming
Brand Personality
Brand Storytelling
Brand Strategy
Client News
Digital communications
Employer Branding
In the Press
Inspiration
marketing
Packaging
Personal Brand
Place Branding
Rebrand
Retail
Socially conscious branding
Truly Deeply
typography

Our branding work for Henry Carus Lawyers sets the trend for the big end of town

law firm branding

Our Brand Identity design leads the legal industry
We love it when we see our clients taking our brand work and bringing it to life to grow their businesses. We worked with Henry and team at Henry Carus Associates a few years back defining their brand proposition and designing their visual identity. At the time we created a unique proposition around individual care, attention to detail and fairness (“you deserve more”) and a distinctive brand identity that differentiated them from their competitors through unique brand colour, type style and graphic mark.

It’s been interesting to watch the big end of town shift into this brand space, with Slater & Gordon updating their ampersand brand element to a plus symbol and shifting their traditional navy blue brand colour to cyan – two brand identity elements very similar to those we designed for Henry Carus. What do they say about imitation being the sincerest form of flattery?

legal firm branding

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
For monthly updates of our thinking, click here to receive our free Brand Newsletter

www.hcalaeyers.com.au

Save

Save

Save

Save

Save

Save

Save

Post a comment

Click here to cancel reply.

Tags: Henry Carus brand identity, Henry carus branding, Henry Carus corporate identity, law firm brand identity, law firm corporate identity, law firm logo, law firm visual identity, legal firm brand identity, legal firm branding, legal firm corporate identity, legal firm logo, legal firm visual identity, Slater & Gordon brand identity, Slater & Gordon branding

  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009

Send us an email
[email protected]

18 Market Street,
South Melbourne, 3205

Fresh brand insights straight to your inbox

Inspire your brand

Fresh brand insights to your inbox

Find out more

Whether you're developing, launching or managing a brand, we'd love to chat about how we can position you for greater success.

Email Us.

    ×