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From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…

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Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property, their architects, and the property management team, we set out to redefine the experience of 357…

Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…

Brand architecture can be a tricky beast to get right but CSL’s new group brand is a good example of how to move to a master brand approach. With any merger and acquisition, careful consideration needs to be given to the brand architecture strategy. While…

Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution. An innovative new solution from Education Horizon’s Group (EHG). Zunia brings together the best and most powerful functions of the group’s existing products into one intuitive platform. Paul…

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and ways to use the budget as efficiently as possible. Over my next two blogs, I’m…

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…

Once known as the rock station, Triple M is stretching so far it risks diluting its brand to nothing. First it was the rebrand of heritage gold format stations, now Triple M wants to be the brand for country music. As of February, Triple M…

Rebranding Royal Warton to standout in the Chinese market and hero its Australian product origin. Royal Warton has been tapping into the growing demand for Australian baby formula in Australia. However, it was struggling to standout in the highly cluttered local market and was lacking…