Truly Deeply creates the brand for innovative school software, Zunia.

Zunia Screen

Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution.

An innovative new solution from Education Horizon’s Group (EHG). Zunia brings together the best and most powerful functions of the group’s existing products into one intuitive platform.

Paul Liddiatt​, Chief Marketing Officer at Education Horizons Group says Zunia has been very well received from the outset.

“We chose to reveal the name first to the product developers, a tough group to impress as it was their baby that we were naming. Their reaction was unanimously positive and the same reaction has been repeated by each new group, from the Board to our client schools, as they have been introduced to the brand.”

Zunia Old and New

After extensive development and checking, Zunia was chosen as the brand name. Short, distinctive and ownable and memorable, Zunia is unusual yet it feels instantly familiar and is easy to pronounce in many languages.

Simple, friendly and approachable, the Zunia brand represents the excitement of a new generation of connecting energy and movement in a balanced, grounded form. 

Evolving, elevating and uniting, the icon is based on a striking ‘Z’ monogram with fluid connections between the elements. This visually references a platform that successfully connects all the elements and people that come to together to run a school. 

Education, school, software, brand

While positioning the brand as a new benchmark in school software, the brand story also clearly explains that Zunia is the next generation of the group’s established products including Synergetic and SEQTA.

Paul added, “Michael and the team at Truly Deeply were impressive from our very first meeting. Clearly demonstrating their experience and understanding of all things Brand, they continued to impress throughout the engagement. Leading us to an excellent outcome – Zunia.”

“Truly Deeply bring order and structure to the processes of developing a Brand and made it easy to secure the buy-in and engage our senior leadership team.”

Education Horizons Group is the leading ed-tech provider delivering a range of software solutions for school communities including Synergetic, SEQTA, Engage, AssetWhere and SchoolPRO. Zunia is the group’s next generation end-to-end school experience and management solution.

Find out more about the project here.

Find out more about Zunia here.

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