Change Coffee is on a mission to change some of the world's biggest problems, with one of the world's smallest, yet favorite daily commodities - coffee.
Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is...
Ethical milk brand identity
Brand strategy, naming, identity design & packaging
The case for increasing the focus on branding in your business. Watching a video by US brand educator Chris Do recently I came across this simple illustration that captures...
New proposition, name and identity for leading ultrasound educator and trainer
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
‘Trecking’ is the colour theme for brands to pay attention to. Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to...
A premium goat milk baby formula made in Australia specially for the Chinese market.
A Critical Step in Rebranding Strategy. Over recent months (and maybe years) we’ve tracked a growing consumer activism speaking out against changes to brand identity. Whether it’s global fashion...
Leveraging brand heritage to engage new generations of BBQ lovers.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Doritos Clever Thinking Only Outsmarts Themselves. Doritos is set to launch an ‘anti-ad’ campaign to appeal to Gen Z, who is research tells us are averse to traditional advertising...
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.
A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.
A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
A highbrow challenge for brands of every description. As defined by Wikipedia; A heuristic technique is any approach to problem solving or self-discovery that employs a practical method, not...
How do you launch a category leader to the next phase of growth? This was one of the challenges facing THE:5th when we sat down with them to develop...
One of the world’s leading packaging agencies? Stop it, you’re making us blush! Little old us have been recognized as one of the world’s leading Packaging Design Companies by...
When it comes to branding, standing out is tougher than it ever has been. Compared to a decade ago, there are many more brands doing more things to differentiate...
The History of BMW’s brand mark. As brands evolve and mature the rationale behind the design of their logo often becomes folklore, coloured as much by popular myth than...
A branding project to change the world. Every so often we come across a project that seems like our destiny to work on. It’s not every day that we...
Branding for Start-Ups – A critical challenge. There are few things I enjoy more than sitting across the table with a founder of a start-up. The energy, excitement, vision...
The new brand strategy, architecture and identity helps Australian steel builder reflect their true industry leadership and provides a framework for future business growth. A highly successful business, the...
Evolving leading steel builder to reflect true industry leadership
Brand Backlash – Important feedback of ill-informed hot air? I read with interest this week of a city in the US State of Maryland who launched a new brand...
The art of branding meets the world of film. When we think of the classic films from our childhood, we often just as powerfully can picture the title design...
More brand building mastery from Apple. Whenever I spot a new piece of inspiring branding from Apple I find myself vexed. As a consumer I’m enraptured, immediately engaged and...
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