Consumer trend breathes new life into the Servo pie. Anyone who owns or manages a cafe, restaurant or fast food business knows how tough the market is. Over the...
Ethical milk brand identity
Brand strategy, naming, identity design & packaging
Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted...
New proposition, name and identity for leading ultrasound educator and trainer
New name and brand for leading think-tank
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
Our first catalogue design for Cammino marries product with brand story telling. Cammino is a local footwear brand who marries Italian artisan shoe making with contemporary design to create...
A premium goat milk baby formula made in Australia specially for the Chinese market.
Marketing Strategy Madness or Branding Genius. In a marketing strategy that sounds lifted from a Vegas comedy about three guys on a bachelor party, Australian corporate AV company Scene...
Leveraging brand heritage to engage new generations of BBQ lovers.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
‘Unpacked’ photos remind us that brands need to take more responsibility for their impact. Recently I’ve had the wonderful opportunity to work with several purpose-led and social enterprises. Helping...
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.
A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.
A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
A powerful brand proposition and distinctive identity helps this internationally regarded organisation stand apart from their peers and engage tomorrow's leaders.
The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the...
Hand made Italian flats
How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period...
No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social...
Brand Strategy provides clear direction for business growth Fonda Mexican is a group of eight restaurants located in Melbourne and Sydney. Fonda have redefined Mexican in Australia, shifting market...
The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear...
One small bite for man but one big bite for meat free mankind. Recently Burger King and Impossible foods announce the launch of the Impossible Whopper – a meat...
Retail Leader Tweaks Brand to Stay in Front. Recently US retail brand Whole Foods launched a new convenience format of their grocery store model. Since Amazon bought the business...
When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces...
Measuring the positive impact of rebranding. One of the challenges for many businesses looking to rebrand is establishing hard metrics to measure impact and return on investment. We always...
Creating Positive Emotional Place Branding. There’s a reason why we think of place branding it is often the Northern European countries we think of as leaders in this space…...
In branding, doing is more important than saying. How do you build a unique and valued dimension to your brand proposition, one that connects your values with those of...
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