Change Coffee is on a mission to change some of the world's biggest problems, with one of the world's smallest, yet favorite daily commodities - coffee.
Celebrating typography as a valuable branding asset. Type foundry Monotype have this year launched the Type Champions Award, to recognize brands for their creative, innovative, and memorable use of...
Ethical milk brand identity
Brand strategy, naming, identity design & packaging
Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s...
New proposition, name and identity for leading ultrasound educator and trainer
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello...
A premium goat milk baby formula made in Australia specially for the Chinese market.
The recently revealed brand image for the Paris 2025 Olympic and Paralympic games has created something of a stir on the web. As with every other category, the market...
Leveraging brand heritage to engage new generations of BBQ lovers.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Now that seems like a valuable brand proposition. All to often we find brands working in a market driven paradigm. That-is, their mindset of how they go to market...
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.
A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.
A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
The power of a beautiful design idea. Wander round Apple’s iconic 5th Avenue store in NY and you’ll come across this brilliant piece of retail brand design. Whilst the...
Custom font design a branding hero. Over the years we’ve published several collections of our favorite customer designed fonts. Our collections skirt the weird and wonderful, celebrating those who...
Lingerie giant celebrates major brand shift with plus sized and transgender models. Victoria’s Secret has learnt the importance of ‘never say never’ as they attempt to reverse decades of...
The ultimate Designer’s Mark of Respect. You know you’ve made it as a global person of import when your hand writing is turned into a font. Over the years...
Study shows perception of China varies across the globe, with reputation declining in many countries. As China celebrates their 70th anniversary of Communist rule, Pew Research Centre has released...
The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and...
Perfect Packaging design. We’ve always believed the role of packaging has three purposes; 01. to stand-out on the shelf, 02. tell the brand story and 03. provide a functional...
Local bank and insurance brands lead the way in customer excellence. KPMG’s Customer Experience Excellence Report shows that six of the top 10 local CX brands are in the...
We love a good brand parody. OK, so I have to admit I’m a fan of brand piss-takes of any variety, but when they come to political branding parodies,...
Beautiful and Provocative Information Design. The Economist has recently released an issue focusing on global climate change; an issue that is timely, pertinent and cuts across almost every topic...
The Holy Grail of Brand Effectiveness. One of the toughest parts of rebranding is the risk associated with selecting which brand mark concept to choose. There are few business...
Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is...
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