Research, brand strategy and design for leading health regulator.
A brand created by a snow family for families who love the snow.
In branding, compassion is often seen as taboo. Compassion for customers and commercial optimization are typically considered to be diametrically opposed concepts, but Netflix has demonstrated how this doesn’t...
Straight Bat is a new breed of Private Equity Fund.
Change Coffee is on a mission to change some of the world's biggest problems, with one of the world's smallest, yet favorite daily commodities - coffee.
Ethical milk brand identity
Brand strategy, naming, identity design & packaging
Designer of possibly one of the world’s most iconic brand marks, Milton Glaser died this week on his 91st birthday. In an industry that burns-out most of it’s brightest...
New proposition, name and identity for leading ultrasound educator and trainer
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
Heinz Rebranding is a delicious blend of balance and skill. Whilst we rarely write about another agencies branding projects the recently released rebrand for Heinz by global brand agency;...
A premium goat milk baby formula made in Australia specially for the Chinese market.
Stunning New Yorker Cover demonstrates the powerful role design can play in social issues. Kadir Nelson’s recent cover image titled ‘Say Their Names’ depicts the murder of George Floyd...
Leveraging brand heritage to engage new generations of BBQ lovers.
The power of understanding branding trends. As with all aspects of brand and marketing, consumers and businesses over time build firm associations between how a category of brands look...
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
New product packaging design strengthens brand engagement and breathes new life into iconic Australian weight loss brand.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.
A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
A dynamic consumer brand for an electronic health record that assists users with proactively and intelligently managing their personal health.
A timely lesson for brands with a social conscience. Global sportswear brand, Nike recently took a public stance to condemn racism, seeking to tap into the social tinderbox inflaming...
When was the last time your brand thinking came from left field? The say; ‘Necessity is the mother of all invention’, and for many brands things have never been...
Inspiring Brands Innovating for the New Reality. WFH is a Japanese start-up who’s brand name is an acronym for ‘Work From Home’. Their first product which we spotted on...
Branding Inspiration from Big Red. As so many people around the world become stir-crazy from self isolation, Heinz has come-up with with an inspired brand gesture. The Heinz Ketchup...
The one thing I’ve learned about branding is… be absolutely clear about your purpose. Over the years we’ve had the opportunity to work with a whole host of inspiring...
Recently we’ve been developing the branding of Straight Bat – a new breed of P.E. Fund. Straight Bat is a new kind of Private Equity Fund that plays...
The power of design to lift the human spirit. In response to the United Nations’ call for creativity, the world’s designers have pitched-in to create a wave of inspiring...
An inspiring message of hope and solidarity from Dutch designer; Marcel Wanders Dutch designer Marcel Wanders has creates a beautiful piece if typography and design that combines an interpretation...
The United Nations has made a global call out to creatives to help stop the spread of Covid-19. We love that the creative community has been given a chance...
Redesigning brands to create affinity. In our 30 years of branding experience we’ve never seen the level of global community the current battle against caronavirus has created. This sense...
Branding for the F&B Market. The food and beverage industry will generate $76.5 billion in revenue in 2020 and by 2024, it is expected to reach a market volume...
New study reveals rapidly changing consumption as a result of Coronavirus (COVID-19), with many signing up for more streaming services. As the coronavirus outbreak continues, more and more communities,...
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