Brand, audience and market research

Potent, practical and useable insight to give your business the edge.

Are you creating a new brand, rebranding or not sure what your brand move should be? Research can help you make informed business decisions.

Truly Deeply can provide research as part of a broader brand project, as a first step before deciding whether you need to progress with a brand development, as a once-off study or as a regular programme to feed into business KPIs and dashboards.

Customised and flexible research solutions to:
- Understand and segment core target audiences/customers
- Engage and involve key stakeholders
- Define and strengthen your proposition and messaging
- Track brand and market sentiment
- Test new concepts and offers
- Unlock opportunities to differentiate and grow your brand

Some of our research clients

Qualitative and Quantitative Research

We draw from a range of traditional and innovative methodologies to customise the right approach for your brand.

We take into account your timeframe, your budget and the potential implications of the research outcomes.

Our methodologies include:

Online surveys
Focus groups and mini-groups
Depth Interviews (in person or on the phone)
Co-creation workshops
User/customer/audience testing
Competitor and market research
Desktop research

Recruitment

Finding the right participants is crucial.

Depending on the brief, we can select relevant research participants through one or several of the following:

From your database or contacts (for clients and customers)
In consultation with you to select appropriate stakeholders (stakeholder research)
Via a research panel provider (to find customers that meet an agreed audience profile or criteria)
Through targeted advertising, digital or social media (to attract fresh participants)
Utilising excisting omni-bus surveys (to get high level insight cost effectively)

Experience and expertise

Our team of researchers, brand strategists and project managers will customise the right methodology to address your business challenges.

As a full service agency, we typically manage your project from start to finish. However, if you have internal research capabilities, we can also work collaboratively to leverage existing talent and insight whilst adding value and maximising your budget.

The Truly Deeply team consists of both qualitative and quantitative researchers who are members of the Australian Marketing and Social Research Society. Our lead researchers and strategists each bring more than 15 years of diverse sector experience including health, retail, FMCG, government, professional services, not-for-profit and tourism.