The challenge
Truly Deeply was engaged by Brighton Street’s founders to create an identity that would celebrate Early learning and the creative and cultural community of Richmond.
Coming from an artistic background there was a strong desire to create a leading centre that’s authentic and resonates with families in the local area.
The strategy
The design strategy builds on the idea that it takes a village to raise a child. Our village is Richmond and this inspired a playful and highly considered identity.
The same philosophy was applied with the sister centre, Almost French, but tailored to Francophiles and French speakers. We extended the style and visual elements to connect the two locations while making the difference clear.
The design solution
The identity is made from overlapping translucent shapes that are both naive and sophisticated. It celebrates the children’s art and the paste-ups and murals of Richmond. This style is expanded to create a series of custom-illustrated icons for room names. It also acts as distinctive wayfinding that’s language-independent, creating a friendly and practical identity system.
For Almost French, the brand identity was refreshed with a French-inspired colour palette and iconography to create a unique family-branded approach that connects the two centres but maintains authenticity for each.
