A fresh brand proposition for an iconic Australian weight loss brand
Refreshing the Jenny Craig brand for the next generation.
GMHBA Health Insurance
A fresh brand identity for not-for-profit health insurer GMHBA
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
A new proposition and identity for Australian hand stamped jewellery brand
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Victoria Gardens shopping centre
Brand activation drives successful seasonal campaigns
Innovative creative theme and in-centre activation drives traffic and loyalty with target audiences.
This ultimately achieves the client brief to increase sales for key retailers and energise the centre during key holiday periods.
Colonnades Shopping Centre
Refreshing and reactivating a regional shopping centre
Creative brand platform repositions centre, aligns all campaigns and sells redevelopment.
Brand activation and smart local marketing
With just one store in South Melbourne and limited budgets we had to find smart ways to build awareness and drive loyalty for the brand.