Our Work

New proposition, name and identity for leading ultrasound educator and trainer

New name, proposition and identity for major Canberra shopping centre.

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

Refreshing the Jenny Craig brand for the next generation.

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

Build strategic definition to articulate the new direction for a brand specialising in many sectors, and assess if there’s a need to rebrand.