Rebranding a heritage financial service to create a discerning new leader in investment bonds.
Straight Bat is a new breed of Private Equity Fund.
A collection of our brand identity work for a range of clients across the years.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
New name, positioning and identity that's relevant and engaging for a new generation of over 50s.
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