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Recognizing the World’s Best Type Design for Branding.

Celebrating typography as a valuable branding asset. Type foundry Monotype have this year launched the Type Champions Award, to recognize brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities. A panel of branding experts selected 12 companies…

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Greta – A bold font to celebrate a bold young leader of our time.

The ultimate Designer’s Mark of Respect. You know you’ve made it as a global person of import when your hand writing is turned into a font. Over the years there have been fonts created by the hand writing of Barak Obama and George Washington to…

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Archivio Graphica Italiana – A tribute to Italian Graphic Design.

Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is an online archive dedicated to the Italian graphic design heritage. This work of passion covers ‘the…

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The power of brilliant brand identity design

Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional brand identity. This clever creative experiment from Berlin Agency ‘Why…

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How Now brand chasing the ethical dairy dream through crowdfunding

Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…

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Responsible produce packaging from Asia

Asian supermarkets use banana leaves instead of plastic packaging for fruit & veg. For decades many consumers have been pushing Australian retailers to reduce the overpacking of fruit and vegetables, but it’s still happening. Now, it seems our neighbours to the north are streets ahead…

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Morrison and Shorten fail to build brand differentiation

Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted very small differences in whom Australians prefer as their PM. The last Newspoll before the election…

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The urgent need for more responsible brands

‘Unpacked’ photos remind us that brands need to take more responsibility for their impact. Recently I’ve had the wonderful opportunity to work with several purpose-led and social enterprises. Helping create and shape brands that are not just great products but will truly make a positive…

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Did brand mark design predict Trump’s rise to power?

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A case in point is this great snapshot…

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When it comes to Branding Popular ≠ Best

When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces (or POPS). The rebrand is being run by The New York City Department of City Planning,…

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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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