Truly Deeply worked with Frasers Property to bring the 357 Collins St brand to life and encourage a journey of discovery through the destination.
Following on from our brand strategy and design work, we created content for their massive 18-metre-wide digital billboard inside the destination. Due to the unusual extra wide size, the content needed to be carefully considered to fit the screens and the environment.
The projections can be seen from the foyer of the building through to the eateries on the lower level. Not only does this provide a dynamic backdrop, but it also entices visitors downstairs to discover more of the destination.
The billboards also showcase the murals of Beastman and Rowena Martinich, the artists who created the artwork in the laneway and dining areas.
Inspired by the city’s unique fusion of business and passion for life, 357 Collins is a place where two distinct facades are beautifully entwined and celebrated.
Step out the front door to enjoy the city’s most prestigious retail and business neighbourhood or escape through the lower level to Fulham Place, a vibrant new laneway of indoor and outdoor eateries that connect to Flinders Lane.
See more about the brand strategy and design for 357 Collins St here.