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Which global cities have built the best brand for business?

A place branding guide for the worlds greatest business cities. Brand agency Saffron have just released their City Brand Barometer for 2019 which explores which cities around the world have built the strongest brands to attract businesses and investors. The report gives an insight into…

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Sweden’s Place Branding Campaign for Happiness

Creating Positive Emotional Place Branding. There’s a reason why we think of place branding it is often the Northern European countries we think of as leaders in this space… it’s because they continually invest time, energy and an open mind in their place making brand…

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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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The NZ flag debate: Creating a brandmark for New Zealand

New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What…

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Victoria's new brand identity fails to deliver the best of anything

Will Victoria’s New Brand Identity Hit The Mark? Victorian Premier Dan Andrews today released a new brand mark for Victoria with a matching sister mark for Melbourne. Mr Andrews told the media; “The new Brand Victoria and Brand Melbourne will replace a patchwork of confusing…

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How Global Blanding is damaging our Spirit of Place

Where has all the beautiful signage design gone? On a stunning Melbourne Saturday morning I was lucky enough to be going for a run around our Botanical Gardens when I was struck by an old, hand painted sign designating a footpath as for ‘Pedestrian Use…

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Brand Australia, yes we can.

Business Council of Australia makes sense. Yes, Brand Australia is a hobbyhorse of mine (see links below). It is one brand that we all have a vested interest in building.

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Place Branding – Sweden's New Brand Identity

Last week the government of Sweden unveiled a new brand identity for the country to combine the Swedish ministries, agencies, and businesses under a single unified look. As you can imagine, the re-branding of a country is not an everyday occurrence and represents possibly the…

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Personal Brand with Passion

On the weekend we were presenting on Personal Branding at the annual Tennis Australia’s Coaches conference. It is a topic that always creates a strong level of creative tension because by definition it brings into focus the question of where an individual’s true passion and…

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Docklands needs more then marketing – Our December article for The Melbourne Review

Place Branding ≠ Place making The news that 15 restaurants at Melbourne Docklands, or 40%, have closed their doors in the past 10 months brings into stark focus the challenges associated with place branding endeavors. Importantly, it is a reminder that place branding will only…

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