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Apple’s ‘Hometown’ reminds us that powerful brands are built on strong values.

For many brand owners, marketers and managers, choosing a strong set of values for the foundation of your brand can be an unsettling prospect. The temptation to create a brand that stands for everything, or at least a brand that doesn’t alienate anyone can be…

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Recruitment firm brand ad leverages the 2020 US election.

The Brand Power of Leveraging Current Affairs. We promise this wont turn into a Festival Trump-bashing- although that could be kinda fun, but we spotted another clever ad looking to leverage off the world wide interest in the car crash that is American politics and…

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Swedish Bedding Brand Trumps US Election Ad Stakes.

Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their bedding range that create a portrait of President Trump. Combining…

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Samsung ad mimics iconic Apple campaign.

Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z Fold 2. In this short clip a street artist is seen…

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Burger King’s Campaign for a Michelin Star

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letterĀ …

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KFC brand adjusts for Coronavirus

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of every shape and size…

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Burger King’s stand for Love & Equality

Love Conquers All – And Builds Brand Affinity. The relationships we have with brands are alot like the relationships we have with people. Our friends and loved ones reflect who we are, the values we hold dear and behaviors we want to associate with. Social…

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Apple’s WFH short film taps into the new normal.

A brandertainment masterclass from Apple. There have been few times if-any over the last few decades where life has been thrown on it’s head for much of the world as has been the case due to coronavirus. One of the most significant changes has been…

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Nike’s Bold Anti-Racism Stance Proves Problematic

A timely lesson for brands with a social conscience. Global sportswear brand, Nike recently took a public stance to condemn racism, seeking to tap into the social tinderbox inflaming North America and spreading around the world. Adapting their iconic tagline, Nike created a campaign around;…

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ESPN Jordan Ad reminds us of the power of lateral thinking.

When was the last time your brand thinking came from left field? The say; ‘Necessity is the mother of all invention’, and for many brands things have never been more ‘necessary’ than they are now. Budgets are tight, consumer behavior is shifting, the world is…

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Why Traditional Brand Positioning Works in Disruptive Times.

I saw a post this morning on social that said; “What a year this last week has been”. As the world seemingly accelerates into economic turmoil I’ve been reflecting on the learnings for brands from the GFC. The one thread that stands-out for me above…

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McDonald’s de-brands to make a bold brand statement.

The power of brandless branding. Loving these new ads for McDonald’s by Leo Burnett in London. The holy grail for branding is when you’re able to remove your logo and the visual language of the brand, the product or the product description alone communicates who…

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