Blog

By Category


Is supporting a competitor the most noble brand gesture of all?

The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and runs an ad campaign asking their customers to buy from their competitor instead – but that’s…

Read more »

Doritos ‘No Logo’ ad misses the point.

Doritos Clever Thinking Only Outsmarts Themselves. Doritos is set to launch an ‘anti-ad’ campaign to appeal to Gen Z, who is research tells us are averse to traditional advertising tactics. The snack food brand plans to ditch its logo, replacing it with a recognizable triangle…

Read more »

French’s Mustard reminds us of the power of crazy.

When it comes to branding, standing out is tougher than it ever has been. Compared to a decade ago, there are many more brands doing more things to differentiate and stand out in the market. The challenge for brand managers, owners and marketers is to…

Read more »

The true story behind BMWs iconic branding

The History of BMW’s brand mark. As brands evolve and mature the rationale behind the design of their logo often becomes folklore, coloured as much by popular myth than historical fact. Recently global automaker BMW published an article clearing-up the story behind their iconic brandmark.…

Read more »

Inspiring branding – Apple’s latest TVC

More brand building mastery from Apple. Whenever I spot a new piece of inspiring branding from Apple I find myself vexed. As a consumer I’m enraptured, immediately engaged and continue to build-on the loyalty and enthusiasm I hold for the brand. As a writer of…

Read more »

Viral cinematic brand ad fails to convince.

Never make a brand promise you can’t keep. A three-year-old TVC has gone viral recently, as social media users have enthusiastically shared it as much for its beauty as for the disconnect between the ad and the brand it represents. The stunning film was made…

Read more »

Why AV business Scene Change spent their entire marketing budget on a private jet (and why it was a good decision).

Marketing Strategy Madness or Branding Genius. In a marketing strategy that sounds lifted from a Vegas comedy about three guys on a bachelor party, Australian corporate AV company Scene Change invested their entire marketing budget for two years to buy and run a private jet.…

Read more »

The real John Lewis Twitter Christmas ad

An accidental brand ambassador John Lewis is the name of big UK retailer but it’s also the name of a guy from Blacksburg, Virginia. Since 2007, the lecturer from Virginia Tech University has been using the twitter handle @johnlewis and he often receives tweets meant for…

Read more »

Why an ad agency isn’t the right agency for your rebrand

When it comes to rebranding, all agencies aren’t equal. After more than 25 years of running a branding agency, it’s not every day a conversation with a client re-frames my perspective on our business. But recently, that happened. I was talking to the founder of…

Read more »

Brilliant Brandertainment from John Lewis & Partners + Waitrose & Partners

Wonderful Brand Story-telling. The UK retail landscape has recently welcomed a notable rebranding with launch of the new John Lewis & partners and Waitrose & Partners. Complex architecture and relationship between the two brands aside, the brand design work and typography are stunningly elegant in…

Read more »

Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

Read more »

Stabilo Boss campaign creates powerful brand storytelling

Bright idea highlights incredible women and rewrites history After a disgraceful week of politics, we’ve lost another Prime Minister but perhaps the real loss in the fallout is Julie Bishop. So it’s quite fitting that I came across this campaign from Stabilo Boss. Created by…

Read more »