Swedish Bedding Brand Trumps US Election Ad Stakes.

mattress branding

Clever Brand Campaign Creative Cuts-through.

Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their bedding range that create a portrait of President Trump. Combining this creative and captivating image with the headline; “Prepare for Sleepless Nights”, SOVA remind us that when brands keep an eye-out for opportunities to leverage high interest current affairs they can hugely magnify their presence and brand awareness.


SOVA partnered with local ad agency; Garbergs for this campaign.
Images from SOVA

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