Swedish Bedding Brand Trumps US Election Ad Stakes.

mattress branding

Clever Brand Campaign Creative Cuts-through.

Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their bedding range that create a portrait of President Trump. Combining this creative and captivating image with the headline; “Prepare for Sleepless Nights”, SOVA remind us that when brands keep an eye-out for opportunities to leverage high interest current affairs they can hugely magnify their presence and brand awareness.

 

SOVA partnered with local ad agency; Garbergs for this campaign.
Images from SOVA

Truly Deeply is an Australian-based branding agency with 30 years experience working with brands to position them for growth. Our deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. We have a deep expertise working with corporate, retail, food & beverage, health and property clients. Find out more here
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