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Swedish Bedding Brand Trumps US Election Ad Stakes.

Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their bedding range that create a portrait of President Trump. Combining…

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Funny-as-hell brand communications for Dirt Devil

TVC for Dirt Devil – one hell-of-a Brand Communication Occasionally we come across a piece of advertising which for us rises about the pack to be something more than a broadcast brand communication. Those ads like this one for Dirt Devil are so memorable in…

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The Brand Gap, When Ads & the Customer Don't Get Along

When advertising and the Customer Break-Up When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their…

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