Blog

The new brand name, strategy, and identity for the oyster farming equipment. Rebrand from Zapco to Submurge.

Brand architecture, strategy and design for a multinational music group Three separate music businesses, Vampr, Jaxsta, and Vinyl.com, were merged. Truly Deeply worked with the brand owners to create the new brand architecture, strategic proposition, and visual identity for the new entity. As with any…

A discerning new brand helps transform a heritage financial service for new generations.

Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the 80s and early 90s. Nostalgic branding is very powerful, especially as millennials (my generation) are most…

The Manifest Names Truly Deeply as one of the Most Reviewed Branding Agencies. After another successful year, Truly Deeply’s clients have shared the love with a string of 5-star reviews on The Manifest and their sister site Clutch. After recently joining the platform, Truly Deeply…

Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…

We were surprised to open Illustrator the other day and get a warning that the Pantone colour palettes would be vanishing from the app. There’s always been something clunky about the way Illustrator handled spot colours, but I always thought it was more to do…

What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment with key stakeholders on the reason for the change. This is not just about marketing –…

Truly Deeply is excited to share the new look Vienna Patisserie, a unique fusion of traditional European cakes and pastries with a modern Australian twist. From one small cake shop in Kew, the rebrand has helped Vienna Patisserie secure a new store in Canterbury’s prestigious…

June, the Pride Month, is almost over and the competition between global brands on who wore the Rainbow better is coming to an end. Many global brands, especially in the USA, filled their social media accounts with glitters and confetti and happily attempted to outshine…

The temptation to create a brand that stands for everything, or at least a brand that doesn’t alienate anyone can be overpowering, especially in a world that feels like its becoming more polarised by the day. However, a brand that fails to stand for something,…

The Brand Power of Leveraging Current Affairs. We promise this wont turn into a Festival Trump-bashing- although that could be kinda fun, but we spotted another clever ad looking to leverage off the world wide interest in the car crash that is American politics and…

Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z Fold 2. In this short clip a street artist is seen…

What’s not to love? Poster Design meets Infographic Design meet Sneakerfreak Culture British Design House; Dorothy have created a Sneakerhead’s ode to Nike’s iconic Air Max and sneaker culture. The poster features a cut-away style illustration that captures the history of the modern sneaker. How…

Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in point. When we say ‘Design with Purpose’…

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letter …

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City Brand Barometer 2020 explores which cities have built the strongest brands…

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of every shape and size…

An activist font designed for our times. Over our thirties years as an agency developing branding for clients across almost every sector we’ve seen, used and designed alot of fonts, but never have we seen anything quite like this. TietoEVRY, a leading Nordic digital services…

IKEA prove that even the branding experts occasionally stuff-up. They say to err is human, and the branding folks at IKEA Bahrain have given us a refreshing reminder of how true that really is. IKEA as a global brand has a reputation for being well…

Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The developers of Prepear, an app that helps…

  A fitting brand gesture. To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the airlines iconic brand mark of…

When Clients Design Their Own Logos… In my 30 years of running our branding agency, the one thing that hasn’t changed is business owners and marketers thinking brand design is so simple they can do it themselves. There’s a well worn truism; ‘A little learning…

Damned if you do, damned if you don’t – A challenging brand management dilemma. Following-on from our recent article out the re-branding of the Washington Redskins NFL team in the US, this recent announcement (among many) about Mutual of Omaha, a Fortune 500 insurance and…

A brandertainment masterclass from Apple. There have been few times if-any over the last few decades where life has been thrown on it’s head for much of the world as has been the case due to coronavirus. One of the most significant changes has been…

In branding, compassion is often seen as taboo. Compassion for customers and commercial optimization are typically considered to be diametrically opposed concepts, but Netflix has demonstrated how this doesn’t necessarily need to be the case. This month Netflix announced they would begin contacting inactive customers…

Designer of possibly one of the world’s most iconic brand marks, Milton Glaser died this week on his 91st birthday. In an industry that burns-out most of it’s brightest stars in years, Glaser’s creative career lasted decades as he inspired multiple generations of designers and…

Heinz Rebranding is a delicious blend of balance and skill. Whilst we rarely write about another agencies branding projects the recently released rebrand for Heinz by global brand agency; Jones Knowles Ritchie is an example of strategic brand design worth writing about. Rebranding for FMCG…

Stunning New Yorker Cover demonstrates the powerful role design can play in social issues. Kadir Nelson’s recent cover image titled ‘Say Their Names’ depicts the murder of George Floyd embodying the history of violence inflicted upon black people in America. The image reminds us of…

A timely lesson for brands with a social conscience. Global sportswear brand, Nike recently took a public stance to condemn racism, seeking to tap into the social tinderbox inflaming North America and spreading around the world. Adapting their iconic tagline, Nike created a campaign around;…

Inspiring Brands Innovating for the New Reality. WFH is a Japanese start-up who’s brand name is an acronym for ‘Work From Home’. Their first product which we spotted on Kickstarter is a range of Jammies designed specifically for working from home. Brainchild of design agency;…

Branding Inspiration from Big Red. As so many people around the world become stir-crazy from self isolation, Heinz has come-up with with an inspired brand gesture. The Heinz Ketchup Puzzle has 570 pieces, each the exact same colour of Heinz’s tomato sauce. Heinz is giving…

Geoff Quinlan in previous roles as Tournament Director, Brisbane International 2017 with Sieger Grigor Dimitrov and Finalist Kei Nishikori – Pat Rafter Arena – Brisbane – QLD – Australia – 8 January 2017. © Juergen Hasenkopf The one thing I’ve learned about branding is… be…

  Recently we’ve been developing the branding of Straight Bat – a new breed of P.E. Fund. Straight Bat is a new kind of Private Equity Fund that plays the long game. They invest in “good” businesses, to deliver exceptional income, wealth preservation and wealth…

An inspiring message of hope and solidarity from Dutch designer; Marcel Wanders Dutch designer Marcel Wanders has creates a beautiful piece if typography and design that combines an interpretation of the Italian flag and the phrase ‘Andrà tutto bene’, which translates to; ‘everything will be…

Redesigning brands to create affinity. In our 30 years of branding experience we’ve never seen the level of global community the current battle against caronavirus has created. This sense of community has sprung from a common cause and for brands they are battling to be…

Love this Churchill quote spotted on the lobby screen of a Melbourne hotel. We’ll need to be doing alot of this together over the months ahead.

Now is not the time for your brand to batten down the hatches. For any brand born since the Great Depression, the current global pandemic is creating an environment of challenges and chaos never seen before. The extent, speed and impact of these changes have…

Branding Madness or Genius? As part of its Quarter Pounder Fan Club, McDonald’s have released a set of candles that smell like the ingredients of a Quarter Pounder, including; 100% Fresh Beef, Ketchup, Pickle, Cheese, Onion, and Sesame Seed Bun. Before we claim this as…

When it comes to brand identity briefs, they don’t get grander than this. Every four years when the Olympic Games roll around we are treated to perhaps the most plumb job in the world of branding. The games combine the perfect branding brief – a…

Online reviews aren’t always what they appear to be. If  I had a dollar for every conversation I’ve had with a business owner wringing their hands in despair of the impact of online reviews I’d be writing this from an island in the Bahamas. Even…

The Holy Grail of Branding. When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it…

The 2020 Barbie range steps-out with inclusiveness. Loving the way the Barbie brand has kept pace with society and arguably takes a leadership role in diversity and inclusiveness. The range of Barbie dolls includes35 skin tones, 9 body types, a Barbie in a wheel chair,…

A Right Royal Bit of Branding Fun. I’m loving this brand campaign from Burger King leveraging the global interest in the current Royal family split. Creating timely brand ads that connect with something as newsworthy as the royal split is not a new idea, but…

It’s not an entirely new trick, but Apples latest piece of brandertainment has been shot entirely on the latest iPhone. And there’s plenty to like beyond showing-off the capabilities of the iPhone 11 Pro. The film, about three generations of Chinese women coming together at…

Banksy captures the true spirit of Christmas Reminds me of a time when street art was graffiti and graffiti had a purpose which was to make social comment. In these days of fleeting content it’s heartwarming to find thoughtful, considered art. Dave Ansett David is…

The changing face of consumer behavior raises a red flag for retail brands. When I think back even just a decade ago, the demands of retail customers were not so different from the decades before. Essentially most retailers could add a functional web site and…

At Truly Deeply we love sharing and celebrating not only our creative branding work but that of our extended brand family. In this case it’s doubly easy when the work includes Oscar the Grouch. Produced for the 50th anniversary of Sesame Street, Square Space New…

It’s beginning to look alot like Christmas (well a little at least…) This Christmas season John Lewis has teamed-up with Waitrose (a member of their brand family) to create their festive commercial to play on its social media chanels. The charming piece of brand communication…

Celebrating typography as a valuable branding asset. Type foundry Monotype have this year launched the Type Champions Award, to recognize brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities. A panel of branding experts selected 12 companies…

Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s of marketing (Price, Product, Place and Promotion) brands have understood the relationship between price and brand…