Truly Deeply unveils latest packaging design for Jenny Craig

New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience.

Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and advertising campaigns.

Packaging has played a vital role in lifting the Jenny Craig brand and improving the brand experience for its customers. For the past eight years, we have been collaborating with the food team to keep the brand fresh with new tastes and treats, and seasonal updates to the Jenny food and packaging.

Truly Deeply continues to explore new colour ranges in line with the seasons, trends, and key product flavours.

The Jenny Craig packaging is designed to look like a modern, premium supermarket product. Jenny customers must be proud of the products and happy to use them at home or at work.

Carefully formulated by our friends ‘the Foodies’ in Jenny Craig, the constantly updating range of dinners are a cornerstone of the weight loss program. Designed around a simple but flexible design system, it accommodates varying box sizes, name lengths, and food types.

Recent packaging updates have also included a design extension for the new intermittent fasting program, Max Up, and the new Recharge Bars. The bars are specially formulated to support a new intermittent fasting routine. The bars and box have an updated version of the Jenny Craig packaging highlighting the on-off, day-night cyclical nature of fasting.

Sometimes the product only allows for very simple production qualities as with the Multivitamin. Even then, the distinctive visual language works to keep it looking on brand and part of the Jenny Craig range.

See the full case study here.

1 Comment

Post a comment

Tags: , , , , , , , , , , , , , , , , , , ,