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Truly Deeply named one of the world’s top packaging design agencies.

One of the world’s leading packaging agencies? Stop it, you’re making us blush! Little old us have been recognized as one of the world’s leading Packaging Design Companies by agency aggregator DesignRush for 2019. Each year, B2B Marketplace; DesignRush asesses marketing agencies and consultants globally…

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Truly Deeply Creates a brand for Social Impact Enterprise; Change Coffee.

A branding project to change the world. Every so often we come across a project that seems like our destiny to work on. It’s not every day that we get to create a brand with the potential to have a significant and enduring impact on…

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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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Setting the right budget for your Product Packaging

Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new product, have a product ready for market, or have a product in market that’s failing to…

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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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Maria Grazia Chiuri – The First Woman to Lead the Iconic French Brand Dior

Dior appoints Maria Grazia Chiuri as their first ever female creative director.  With an impressive portfolio, Maria was first snatched from label Fendi by Valentino and just recently has made her debut as creative director for Dior – the first ever female to run the fashion…

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The most important ingredient in effective packaging design is client mindset

Not all packaging design projects are born equal. Some have bucket loads of SKUs while some have one or two. Some packaging design projects launch a new brand into the stratosphere, whilst others demand a tweak to keep market leaders on top of their game.…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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Major sponsors cut ties with Maria Sharapova, but for what reason?

Sponsors using Sharapova’s news to kill two birds with one stone. Choosing not to stand by Sharapova because of recent events? Or was it just the perfect excuse to move on without facing public backlash? Nike, the same company that stood by Tiger Woods and…

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McDonald's Packaging Re-design falls short of inspiring

Will McDonald’s get bang for their packaging redesign buck? McDonald’s is set to launch a re-designed suite of packaging in the US as part of their continuing effort to keep the brand relevant with younger consumers. McDonald’s has unveiled a new series of take-away bag,…

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Truly Deeply creates tasty brand identity and packaging for Soulful Soup

A brand identity packed full of richness and flavour A perfect blend of contemporary feel with a sense of tradition, the Soulful Soup brand identity is as rich and flavoursome as the product.

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Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

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