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Sex Brand seeks to grow the category with cheeky Valentine’s ads

Sex Brand is attempting to shock and encourage young Brits to start bonking again.

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Zuum launches in Australia

New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…

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Truly Deeply unveils latest packaging design for Jenny Craig

New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and…

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Rebranding for the right reasons

What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment with key stakeholders on the reason for the change. This is not just about marketing –…

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Vale Milton Glaser – A True Design Icon

Designer of possibly one of the world’s most iconic brand marks, Milton Glaser died this week on his 91st birthday. In an industry that burns-out most of it’s brightest stars in years, Glaser’s creative career lasted decades as he inspired multiple generations of designers and…

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The Economist Climate Issue – Powerful Information Design

Beautiful and Provocative Information Design. The Economist has recently released an issue focusing on global climate change; an issue that is timely, pertinent and cuts across almost every topic of relevance to their readers. Working with climate scientist Ed Hawkins who is known for his…

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Truly Deeply rebrands ATSE

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. The new brand is designed to strengthen, humanise and highlight the organisation’s practical approach.   Working with key stakeholders and the organisation’s board, we created a new strategic proposition…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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All Hail the Pantone

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

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Art with Heart 2018 – A TRUE Success

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

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4 website inspiration galleries – Part 2

So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners. Sometimes you find yourself stuck at where to begin,…

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The Silo Art Trail : Australia’s largest outdoor gallery

Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…

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A Night with the Blokes in Wagga Wagga, brought to you by Tomorrow Man

Each year us folks here at Truly Deeply hold an annual art exhibition known as Art with Heart which raises money for a wonderful local charity. Last year we had the privilege of donating over $21,000 to the amazing team at Tomorrow Man, an incredible…

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Jack Howl’s illustrations create a world of eccentric and curious characters.

  Jack Howl’s illustrations suggest he’s visited a futuristic world fraught with semi-surrealist demons and characters inspired by Japanese folklore and pop culture. The longer you look at the meticulously hand drawn artworks, the more quirky details you find, adding to the narrative of each…

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6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

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4 website inspiration galleries to drool over

As a designer, I’m constantly on the lookout for websites that don’t fit the mould of a stock standard template design. If a site is intriguing, invites me to explore various elements on the page, and looks unique, it goes straight to my bookmarks bar.…

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Colourful creations for Pride month

As June comes to an end, we thought we would showcase 7 colourful designs celebrating Pride month this year. Each year, the LGBTQ community use the 30 days of June to commemorate the Stonewall riots which occurred in June 1969. This particular month reminds everyone…

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Some words of wisdom from designer and illustrator, Zach Hobbs.

  As well as working as a communication designer at IDEO, Zach Hobbs creates experimental, abstract, and satirical artworks that resemble the sharpie rendition of a bad acid trip. I was lucky enough to interview Zach recently and wanted to share with you his insights…

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The woman behind the mac icons

Starting at Apple in 1982, Susan Kare’s first job was to design a Mac System Font. Something bold in order to stand out and take over from the thin jaggedy placeholder font being used. At the end of that first day Kare had worked on…

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Augmented reality brings light to the dark future of print

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

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Inspiring minds: on creativity, original thinking and work life

Sharing some inspiring TED talks to get you thinking in different ways… enjoy!! Your elusive creative genius Elizabeth Gilbert, the author of ‘Eat, Pray, Love’, muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of…

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Innovative new typeface opens doors for information-equality

It is always amazing coming across ideas which make you wonder ‘how has this never existed before?’, take for example this new braille typeface created by the clever Japanese designer Kosuke Takahashi. The typeface, aptly named Braille Neue, is a collection of both English and…

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‘Ultra Violet’ named Pantone Colour of the Year for 2018

The colour experts have spoken, introducing ‘Ultra Violet’ as the 2018 Colour of the Year. The experts from the Pantone Colour Institute work hard every year in analysing global trends through design and market research, to find one colour to represent where we currently stand…

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McDonalds billboards prove the value of a good brand mark

The power of the brandmark McDonald’s Canada has proved the value of a good brand mark with it’s playful ‘Follow the Arches’ campaign by Cossette. The campaign consists of four simple billboards that crop the golden arches to provide freeway direction signage that goes beyond…

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Truly Deeply named best Branding Blog in Australia and the fourth best Agency Branding Blog in the world.

A little recognition It’s always nice to get some external recognition of the something we are so passionate about. We’ve been channeling our insights, interest and love for all things brand design into our blog since 2009. We have built a community of almost 200,000…

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5 Inspiring Sans-serif Typefaces

Fonts are the ruler of the design world. With so many to choose from, it is sometimes hard to break away from your go-to favourite, especially when you know it’s going to work a dream on your current project. Sans-serif fonts have always been at…

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Happy New Year from Truly Deeply

We’re back in the studio and ready as ever for what 2018 has in store. The team at Truly Deeply had a great holiday away (bar the few thirsty studio plants that may need some time to recover), with a few of the team travelling…

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A lesson in design from Japan

I recently visited Japan to satisfy my life long obsession for all things Studio Ghibli and my fascination for Japanese culture. I was determined to soak up as much inspiration from all aspects of the country to feed into my design practice, and there are…

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Another successful Art with Heart – 2017

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to Tomorrow Man. Tomorrow Man was founded by Tom Harkin and is supported through auspice by Gotcha4Life. Currently in Australia suicide is the largest killer of men aged 15 – 44, (6 Australian…

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Fontstand, a great tool for widening your brand’s font repertoire

While doing another late night trawl through the different foundries and shops we all spend so much time in (us designers anyway) I came across Fontstand. I couldn’t believe it. A great collection of foundries and fonts that you can really try for free, rather…

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AFL Footy Fever, Brand Loyalty and Team Culture

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Creativity and the Art of Zen

Have you ever had one of those moments where you’re drifting off to sleep and a great idea or solution pops into your head, only to be lost the next morning, unless you take time to get up and write your thoughts down? Or maybe…

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Bollard Art: The Positive Force of Melbourne’s Latest Street Art

Graffiti and street art have long been an engaging medium for voices of social change, protest, or expressions of community desire, proving it can be a positive force in our community. A good example of this is the response we have seen on the streets…

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Brands we love – Royal Botanic Gardens

The Royal Botanic Gardens is one of my favourite places in Melbourne. Famous for their beautiful gardens, conservation of plants, and their visitor and education programs, the organisation does great work around sharing the importance of plants to life. To me it’s the gardens that…

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Emerging Artist, Sahil Silk Roy’s Debut Solo Show

Melbourne based multi-disciplinary artist and much loved ex Truly Deeply Designer Sahil Silk Roy is opening his very first solo show ‘Surface Tension’ at BSIDE Gallery in Fitzroy tonight and we as proud as punch for him. Silk Roy’s confidence as an artist, after painting hundreds…

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Creative Industry Collaborates in #DesignToUnite Campaign

Last Thursday evening the finalists of the DesignToUnite campaign were announced at Eureka Tower to a crowd of over 100 guests. #DesignToUnite is a campaign that challenged creatives to design a poster calling for solidarity with Australia’s First Peoples. Next month marks the 50-year anniversary…

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Are we in a type renaissance for brands?

As brand designers we’re always hungry. Hungry for new inspiration, new palettes, new strategy and as a corner store of everything we do new typefaces. Fonts are so important when it comes to creating new brand identities or logos. Finding the right type to express the…

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The Creative Doodling of Vincent Bal

The Power of Creative Image Making The other day I came across the amusing creative doodling of Vincent Bal, a filmmaker, doodler and procrastinator from Belgium. One of the most inspiring things about creative image makers is the way they see the world differently to…

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How do I apply for a design job…? Tips from a designer. Part 1.

Applying for a design job can be a big task when your starting out! We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. When I was starting my design career I had a…

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99 designs rebrands and leaves us wondering if quality over quantity is a thing of the past?

99 designs‘ business model puts emphasis on quantity over quality with their multiple designers and claims of “incredible results”, as designers compete to give you a “great custom design solution”.  Yes, I said COMPETE. With 4 offices in Australia, USA, Germany and Brazil, 99 designs…

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Give that designer an award!

Meeting crazy demands from clients, software problems and frantically working to ridiculous deadlines are just some of the stuff designers have to put up with on a regular basis. Most of the time, the struggles go unnoticed outside the studio, so wouldn’t it be nice…

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Bland Identity – Microsoft Launches their New Brand Identity Design

A Branding Challenge for market Leaders Microsoft has launched the latest evolution of their brand mark at the opening of its new store in Boston. The task of keeping a brand’s visual language fresh and relevant to the market is critical (we recently wrote a…

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Nike Masters the 80:20 Rule of Branding

Not all brand activities are born equal. This is a brand principle that Nike know better than most brands as the recent release of the ‘Nike sole’. The Nike sole has been developed to fit onto the ‘flex-run’ prosthetic running blade, designed for by Nike…

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Johnnie Walker Blue – Taking a top shelf brand to the next level

A High Class Brand Problem So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you…

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New Retail Theater – 7 of the World’s Best Store Designs

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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25 Killer Custom Typefaces – A Brand Design Asset

Building Your Brand’s Visual Properties When creating a corporate image for our clients brands, we focus on building unique brand properties that can be leveraged to become brand assets. A brand’s typeface is one of the visual properties we incorporate into the brand design process,…

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Unlocking the hidden code of your brand’s Visual Language

The hidden code All brands project an image through the visual language of their brand identity. Customers and markets use the code contained within their visual language to make logical and emotional associations that drive their responses to trust, lust, aspire and desire the brand……

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The Six Golden Rules to Brand Extension

We recently sold our house through Marshall White, hiring an off-site self-storage unit in the process. We not only invested a reasonable sum in doing that, but also hours of weekend time carting our much loved (if little needed) household junk over to the storage…

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5 Steps to building your brand in the new frontier of social media

Like all new frontiers, social media is a lawless place where anything goes, especially when it comes to brand. Everyone seems to have moved into these boom towns with a population of more than 12 million people projected for Twitterville alone this year. It’s a on-line,…

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Coopers Ales – Cheers to brands with authenticity

Beers aint beers Everything about the Coopers brand oozes authenticity. Coopers in South Australia is a family owned brewery with a long history of making fine ale (as opposed to making beer). Coopers is a brand with high beer cred for taste and quality. But…

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