Vale Milton Glaser – A True Design Icon

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Designer of possibly one of the world’s most iconic brand marks, Milton Glaser died this week on his 91st birthday.

In an industry that burns-out most of it’s brightest stars in years, Glaser’s creative career lasted decades as he inspired multiple generations of designers and played a weighty role in the birth of graphic design as a valued business profession.

Words pale in contrast to his rich and evocative design work. Creative through his last years, the world is paler without Milton Glaser.

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Glaser in 1974. Credit – Milton Glaser Studio

“Design is the process of going from an existing condition to a preferred one. Observe that there’s no relationship to art.”

—Milton Glaser on the difference between design and art at the Guggenheim Museum in 2017

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At the time of his death, Milton Glaser was working on a graphical treatment of the word “Together,” to evoke the idea that during the separation of the pandemic, “we have something in common.” Credit – Milton Glaser


On I ♥ NY logo imitations: “I like them all… you do work because you want to affect the world. I did something that a lot of people were affected by.”

— Milton Glaser in an interview with DesignTAXI in 2010

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Truly Deeply is an Australian-based branding agency with 30 years experience working with brands to position them for growth. Our deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. We have a deep expertise working with corporate, retail, food & beverage, health and property clients. Find out more here
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Pics from Milton Glaser.

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