Recruitment firm brand ad leverages the 2020 US election.

branding agency Melbourne

The Brand Power of Leveraging Current Affairs.

We promise this wont turn into a Festival Trump-bashing- although that could be kinda fun, but we spotted another clever ad looking to leverage off the world wide interest in the car crash that is American politics and thought it worth a mention.

In another great reminder of the power for brands in leveraging current social affairs, this billboard for Adorio – a recruitment firm in Croatia – has fun with the US election campaign. Two inaccuracies we’ve spotted; the Trump likeness looks at least 30kgs lighter, and he’s actually leaving!!

Truly Deeply is an Australian-based branding agency with 30 years experience working with brands to position them for growth. Our deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. We have a deep expertise working with corporate, retail, food & beverage, health and property clients. Find out more here
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Pic credit: Darko Bandic

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