Recently we’ve been developing the branding of Straight Bat – a new breed of P.E. Fund.

Straight Bat is a new kind of Private Equity Fund that plays the long game. They invest in “good” businesses, to deliver exceptional income, wealth preservation and wealth creation by enabling family business founders a smooth, successful and safe transition, allowing them to achieve life balance, preserve legacy, and realise the benefits and dreams of a life time’s hard work.

The private equity market is mature with a number of long-running incumbent leaders. In an environment as dynamic as business, this landscape is particularly well suited to disruption. Enter Straight Bat, a PE fund led by a team defined by their unique combination of business track record and entrepreneurial smarts. The result is a PE business model with a clear idea of why, who and how they are planning to differentiate in the market.

Working with the business leaders we guided the process of translating business model into compelling brand proposition adding layers of brand definition to provide a brand strategy framework for brand identity and brand communications design for this exciting new entrant into the P.E. market.

With our clients’ permission we’ve put together a pre-launch case study to show-up this powerful branding collaboration set to disrupt the Private Equity space in Australia. You can read the case study here.

Truly Deeply is an Australian-based branding agency with 30 years experience working with brands to position them for growth. Our deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. We have a deep expertise working with corporate, retail, food & beverage, health and property clients. Find out more here
For monthly updates of our thinking, click here to receive our free Brand Newsletter