Brand Recognition = Commercial Value.

In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional brand identity. This clever creative experiment from Berlin Agency ‘Why Do Birds’ shows just how effective great brand identity design can be. The crew at Why Do Birds re-imagined some of the best known brand identities in the world and created a ‘birds eye view’ of them. These visuals reinforce that when a brand identity combines distinctive and well designed type and colour, the level of recognition increases, drawing greater commercial value from every touch point.

See how you go picking these beauties:

 

Dave Ansett
David is the founder of Truly Deeply, a Melbourne branding agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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You can check Why Do Birds here.