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Truly Deeply named one of the world’s top Food & Beverage Branding Agencies

Branding for the F&B Market – Truly Deeply named one of the world’s Top Food and Beverage Branding Agencies. The food and beverage industry will generate $76.5 billion in revenue in 2020 and by 2024, it is expected to reach a market volume of $105.7…

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A brand model for SMEs to build long term business value.

The case for increasing the focus on branding in your business. Watching a video by US brand educator Chris Do recently I came across this simple illustration that captures the concept of the brand circle of behavior. Many brands, especially for start-up, early stage and…

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Doritos ‘No Logo’ ad misses the point.

Doritos Clever Thinking Only Outsmarts Themselves. Doritos is set to launch an ‘anti-ad’ campaign to appeal to Gen Z, who is research tells us are averse to traditional advertising tactics. The snack food brand plans to ditch its logo, replacing it with a recognizable triangle…

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Which global cities have built the best brand for business?

A place branding guide for the worlds greatest business cities. Brand agency Saffron have just released their City Brand Barometer for 2019 which explores which cities around the world have built the strongest brands to attract businesses and investors. The report gives an insight into…

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Truly Deeply named one of the top 25 branding agencies of 2019 by Designrush

Truly Deeply’s Branding Excellence Recognized. DesignRush.com, a B2B marketplace connecting brands with agencies recently released their list of the top 25 branding agencies of 2019. The list which combined local as well as global agencies has been published around the world has been published across…

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The power of brilliant brand identity design

Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional brand identity. This clever creative experiment from Berlin Agency ‘Why…

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High fashion footwear – The latest branding billboard

The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring their branding loud and proud on the feet of their…

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Social Media platforms are disconnecting from Brands.

No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social media channels in the UK. For a brand as popular as Lush in a category where…

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B2B Brands tap into the Experience Economy with Pop-Up Offices

Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy. Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a…

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Breakfast at Tiffany’s – A brilliant brand collaboration

A Delicious Brand Partnership. A branding strategy that is underutilized yet regularly pays dividends is brand collaborations (especially when it comes to food). When co-branding is envisaged strategically and executed with brand sensitivity, the result can be an extraordinary brand experience – introducing new customers…

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Tasty Brand Identities & Delicious Business Card Design

Loving this smart business card design created for Pasta Boy Pete, an Italian cooking instructor in Canada. They say the medium is the message, and in this case the clever crew at Rethink Canada have taken that as their mantra, laser etching the branding and…

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The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

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Why an ad agency isn’t the right agency for your rebrand

When it comes to rebranding, all agencies aren’t equal. After more than 25 years of running a branding agency, it’s not every day a conversation with a client re-frames my perspective on our business. But recently, that happened. I was talking to the founder of…

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Brand fails – 5 tips for managing brand mishaps.

Even the big boys can have a bad day… Recently a pic of a livery mistake on a Cathay Pacific jet went viral on social media – well viral in the world of plane and brand watchers at least. Somehow, someone in the chain from…

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Is your brand identity design frustrating your customers and clients?

fix ur **bleep**ing logo. If I had a dollar for every time a business owner or marketing director has told me their clients and customers don’t care how their branding looks over the years, I’d be writing this article from my private island in the…

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Your most powerful brand influencers might be right under your nose

Brand ambassadors hidden in plain sight. Influencers have become the newest weapon in the super competitive battle for brands to stand-out. Finding the right celeb or online tribal leader to espouse the benefits of your product has become the new holy grail for brand marketers…

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Why this CPA article on branding best practice falls short

A branding article filled with good intent. I was initially thrilled to see an article on the CPA’s blog titled; ‘Why your accounting practice brand is more than a logo’. The CPA is one of our countries most trusted and respected associations, representing an industry…

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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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What are you doing to Surprise and Delight with your branding?

A beautiful Brand Gesture The Lake House in Dayelsford, Regional Victoria is one of my favourite places to retreat from the hustle and bustle of life, enjoy amazing local produce and of course get a little pampering action. So for my recent wedding anniversary we…

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Is the Old-Fashioned Flyer Doing a Steven Bradbury?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Two mornings in a row, I have been handed direct advertising materials at Richmond station.  One for Uber Eats and another for Pet Circle;…

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No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

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Why 99 Designs is bad for everyone (except the guy who owns 99 Designs)

The Big Changes in Branding. In my time working in the design and branding industry (some 25 years) the internet has been the single greatest thing we’ve seen. At the start of my career Apple launched their first Mac computer, the first step in a…

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The CEO’s Guide to Rebranding

  Jeff Bezos, founder of Amazon and now the world’s second wealthiest man once said; “Your brand is what other people say about you when you’re not in the room.” Jeff’s clearly a visionary business leader who gets brand. But for most CEOs re-branding is…

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What P.T. Barnum taught me about branding

Of Show Business & Branding A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should…

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3 Types of Challenger Brand Strategy

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Deus Ex Machina Individualism Branding

What is it about motorcycle brands? Harley Davidson has long been held-up as an example of branding at its finest. There’s something about the emotional connection between people who love to ride motorbikes and the brands who effectively tap into that emotion that adds a…

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