A Delicious Brand Partnership.
A branding strategy that is underutilized yet regularly pays dividends is brand collaborations (especially when it comes to food). When co-branding is envisaged strategically and executed with brand sensitivity, the result can be an extraordinary brand experience – introducing new customers and building brand awareness.
Recently Singapore bakery chain Tiong Bahru decked their flagship store in Tiffany’s signature blue brand colour, and remodeled the adjacent street front to look like a New York sidewalk. The promotion was a play on the idea of Breakfast at Tiffany’s, providing Tiong Bahru with a wonderfully asprational brand campaign. Of course the colab. inspired it’s own hashtag; #tiffanyxtbb which encouraged further engagement across Twitter, Facebook and Instagram.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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