The Holy Grail of Branding.
When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it does across many communication touch points including some unlikely merchandise.
Case in point; iconic U.S. Burger Chain In-N-Out have just launched a range of kicks bearing the branding visual asset of their soft drink and shake cup. This type of merchandise (often in a limited release) has a way of snowballing the brand’s cool credential.
What are your brand’s visual assets and how can you best leverage them to build awareness and category cred?
David is the founder of Truly Deeply, a branding agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Photo by In-N-Out Burgers.