Old branding lesson in a new world from Tiffany & Co.


Don’t throw the marketing baby out with the bathwater.

This recent ad for Tiffany & Co. reminded me of the power of media placement. As the brand world continues to evolve and become more complex, it’s useful to keep in mind that some of the oldest marketing tactics are still effective. Brilliant that it was a classic, traditional brand like Tiffany & Co. who snuck-in this killer marketing punch.

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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