Tis the season – 2017 Christmas Ads

H&M A Magical Holiday Christmas Ad

Snow, eggnog, warm log fires, presents and all that deliciously delightful food. Or like us, if you live in the Southern hemisphere; beaches, pine trees, sunscreen, BBQ’s and backyard cricket. Christmas reaches out and touches all the senses this time of year and so do all the marketeers with the annual bonanza of festive season TV commercial’s. For many retailers and brands, Christmas is their Superbowl moment of the year where they inject a large percentage of their annual marketing budget into these ad campaigns.

Many of them playing out like short films the big retailers and big brands traditionally do it very well taking their advertising to a whole new level.  Often engaging in some of the worlds biggest and best creatives, celebrities and actors with a great selection of tear jerkers, heart warmers and some good ol’ fashioned fun. It has somewhat become a competition to see who will make the most popular Christmas advert and with Christmas all being about the heart and not the head advertisers know the two most important things a successful campaign needs is to incite laughter and tears.

Take a look at some of our favourites from this year, hope you enjoy them as much as we did. It really is beginning to look a lot Christmas.

H&M – A Magical Holiday
Featuring  Nicki Minaj, Jesse Williams and  John Turturro.


John Lewis – Moz The Monster
Directed by Michel Gondry, who won an Oscar as a writer of the film Eternal Sunshine Of The Spotless Mind featuring a Beatles cover by Manchester band ‘Outfit’


Aldi – The More The Merrier
Agency BMF tell the story of one man’s obsession with winning backyard cricket, spanning across 40 years.


David Jones – Now It Feels Like Christmas
Created by TBWA Sydney in partnership with design house Maud and in consultation with heavyweight UK marketer Steve Sharp.

Arnott’s – Santa’s Big Night
Their first Christmas campaign, by TKT Sydney


If you’re still hungry for more, check out part two. See more of the best Christmas ads including Boots, Bonds, Aldi UK, M&S, Myer, Morrisons, House of Fraser, Amazon and Debenhams, here.

Renee Blakeley
Senior Finished Artist / Studio Co-ordinator


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