We are proud to introduce our brand strategy and design work for Ellerton, a new residential community in Melbourne’s west.
The Ellerton brand draws from its surroundings and the diversity and energy of its people. It’s a celebration of being at the heart of the bold new vision for Melbourne’s west.
Offering unprecedented liveability, Ellerton is at the centre of a region that’s set to flourish. A unique fusion of cosmopolitan energy and natural beauty, Ellerton projects an idyllic lifestyle that wants for nothing.
The identity deliberately blends a traditional brandmark with a very colourful visual language. The monogram capital ‘E’ is also an ampersand expressing the added features from the development: More now & more to come.
This is paired with a vibrant floral visual language based on Australian natives expressed with an ethnically vibrant colourful palette. Creating a visually dynamic and attractive brand that plays on the mix of the key brand tenants of Discover and Celebrate.
The name, Ellerton stands out and will stand the test of time. Avoiding naming fads and the overused rural and natural cliches common in the category, the name feels instantly established. Despite being created, Ellerton has quickly become familiar with our audience and helps project a vibrant, dynamic, and desirable address.
Truly Deeply provided a market review, brand strategy, naming, brand identity, website design and build, video, billboard and flag design, sales brochures, masterplan graphics, collateral and advertising.