Blog

We are proud to introduce our brand strategy and design work for Ellerton, a new residential community in Melbourne’s west. The Ellerton brand draws from its surroundings and the diversity and energy of its people. It’s a celebration of being at the heart of the…

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City Brand Barometer 2020 explores which cities have built the strongest brands…

  Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and media with many pointing out it’s similarities to the…

Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello decided to get on the front foot with a project and design rationale for their rebrand.…

A place branding guide for the worlds greatest business cities. Brand agency Saffron have just released their City Brand Barometer for 2019 which explores which cities around the world have built the strongest brands to attract businesses and investors. The report gives an insight into…

Creating Positive Emotional Place Branding. There’s a reason why we think of place branding it is often the Northern European countries we think of as leaders in this space… it’s because they continually invest time, energy and an open mind in their place making brand…

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

The Royal Botanic Gardens is one of my favourite places in Melbourne. Famous for their beautiful gardens, conservation of plants, and their visitor and education programs, the organisation does great work around sharing the importance of plants to life. To me it’s the gardens that…

The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us will be floored to discover. Australia will likely be able to lay claim to the title…

Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit. In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of…

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…